Why Most Trends Don’t Matter (And 15 New 2014 Trends That Do!) | Rohit Bhargava | Public Relations & Social Marketing Insight | Scoop.it

...Today I’m officially publishing the 4th Edition of this report – The 2014 Non-Obvious Trend Report. Embedded below is a 139 page sneak peek of the full report with many of the insights, stories and descriptions of 15 trends that will matter in the coming year. The report shares my approach to “trend curation” versus trend spotting – and brings together nearly a year’s worth of research into a single book....