Public Relations & Social Marketing Insight

Your plan is to be the disruptor, not be disrupted. Futurist Ade McCormack share five ways to do business to help you move from the industrial era into the digital era.There are times in history when economic sensibility has headed out the window. Do you remember the dotcom bubble? Concepts such as value, supply and demand, and profitability were temporarily considered old fashioned....

Below, you’ll find a collection of innovations which are (re)defining customer expectations. These innovations – and the 5 big consumer trends they represent – show you glimpses of what your customers will want next.Understanding these trends will help you stay ahead of accelerating expectations, and lead you to actionable innovation opportunities.

Readers who are serious about understanding the direction of consumerism across multiple dimensions will have already spotted that these trends don’t sit in splendid isolation. They are a handful of near-future fragments of the Bigger Picture – more on that below.

But each one is also a killer opportunity to take to your team right now.So: read, think, debate. Then get going with building brands that matter, products that delight and campaigns people can't stop talking about!...