Your new post is loading...
Most people shopping for clothes will want to seek the approval of someone before making the purchase. Sales assistants are the easiest option for a second opinion, but they have a motive - which is to sell as many garments to as many customers as possible - and so for that objective, partisan and impartial opinion, consumers are turning to taking selfies in changing rooms, aka the chelfie, and asking their friends and acquaintances.
According to a recent survey, chelfie posts on Twitter have doubled in the last three months. The same survey also found that both men and women are adopting this new shopping habit. Shopping behaviour may have changed in the last decade, but impulse shopping is not one of them. Women need an average of at least three likes before they buy, while men wait for at least four....
Meet Chelfie: The New Changing Room Selfie. Trendy.