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Scoop.it!
What do buyers say is the most important signal of vendor credibility? What type of content is most effective? What do marketers rate as the single most valuable SEO tactic? What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources....
Jeff Domansky's insight:
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle according to Tom Pick. 
Scoop.it!
It’s going to be one of the most interesting years ahead. There are disruptive marketing trends ahead and this list starts to build on the platform of sharing, something I’m very interested in and will be focusing even more on in 2015. I will focus on sharing platforms (not just social networks). More specifically, I’ll be focusing on how, why, when and where we share and how it will change the way customers do business with people and brands. Here we go...
Jeff Domansky's insight:
Sharing will be at the epicenter of marketing trends in 2015. We have tools and technology – the challenge is exercising our ability to change the paradigm. Recommended reading. 9/10
María Dolores Díaz Noguera's curator insight,
December 3, 2014 4:52 AM
Se profundiza en COMPARTIR como clave y epicentro de las tendencias en marketing 2015...Top 6 Disruptive Marketing Trends for 2015 | @scoopit via @ThePRCoach http://sco.lt/... 
Bart van Maanen's curator insight,
December 3, 2014 8:36 AM
Delen zal volgens Bryan Kramer de spil worden van marketing in 2015. Daarnaast bespreekt hij nog 5 interessante ontwikkelingen die van invloed zullen zijn op de manier waarop we online gaan communiceren, waaronder techniek en big data, storytelling en api's.
Scoop.it!
What needs and priorities define the contemporary American consumer? The Future Foundation took a look as at some key trends shaping emodern life, and using its findings, selected four startups the research firm feels will appeal to these consumer needs and desires.“They all skirt the boundary between the real world and virtual world in ways that suggest that very boundary is breaking down. They all help people take control of their lives and its objectives, and they all propel real trends. That’s why we’re watching them with keen interest,” said Meabh Quorin, managing director of the Future Foundation. “When a startup addresses actual changes in consumer behavior, it’s not just an innovation; it’s a solution.”...
Jeff Domansky's insight:
Interesting research into the minds of consumers and what they want from technology. Good read for marketers.
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Scoop.it!
These are the trends that stand out from working with midsized clients, and that influences what I advise to them. In part 2, I will look at what other digital marketers I respect are saying and what trend data is worth keeping in mind as you up your digital marketing game for 2015....
Jeff Domansky's insight:
Steve Farnsworth takes a look at trends for social marketers.
Scoop.it!
It’s a popular time to look into the crystal ball for the next year and make a few predictions. It is also what I love to do most … think about what’s next!Here are some views of possible 2015 digital marketing trends that have my wheels turning....
Jeff Domansky's insight:
Social media consolidation, Google Glass 2 and a business migration away from Facebook are among 2015 digital marketing predicted by Mark Schaefer.
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Interesting.