Public Relations & Social Marketing Insight
443.6K views | +0 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

2017 Predictions in Social Media and Content Marketing

2017 Predictions in Social Media and Content Marketing | Public Relations & Social Marketing Insight | Scoop.it

Like last year’s predictions deck, we’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing. They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.It wouldn’t be the first time.


Last year, 69 folks weighed in (you can check out the full piece here: http://bit.ly/2016ContentSocialPredictions and they overwhelmingly predicted that live streaming video would dominate 2016. They couldn’t have been more spot on, with the explosion of Facebook Live in April 2016 and Twitter’s Periscope surpassing the 200 million broadcast mark.


So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year. ...

Jeff Domansky's insight:

What's ahead in social and content marketing? Opinions from 70 experts.

Scooped by Jeff Domansky
Scoop.it!

104 Fascinating Social Media, Marketing Statistics for 2014/2015 | @TomPick

104 Fascinating Social Media, Marketing Statistics for 2014/2015 | @TomPick | Public Relations & Social Marketing Insight | Scoop.it

What do buyers say is the most important signal of vendor credibility? What type of content is most effective? What do marketers rate as the single most valuable SEO tactic? What are the top barriers to adopting social business practices?


Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources....

Jeff Domansky's insight:

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle according to Tom Pick.

Scooped by Jeff Domansky
Scoop.it!

The State Of Digital Marketing In 2015

The State Of Digital Marketing In 2015 | Public Relations & Social Marketing Insight | Scoop.it

The digital marketing industry is experiencing a major transformation.


The current state of digital is directly tied to data. Data are everywhere, informing marketers about audience interests, consumer intent, and device activity.


As mobile use continues to increase and media is progressively being bought programmatically, consumers expect a seamless and entertaining online experience.


With marketers and their agencies well underway with planning for the year ahead, here are a few trends that likely will be top of mind in 2015...

Jeff Domansky's insight:

Here's a look at what's ahead for social marketing in 2015, starting with big data.

Marco Favero's curator insight, December 3, 2014 10:47 AM

aggiungi la tua intuizione ...

Erika Kettlewell's curator insight, December 4, 2014 3:07 AM

This article is discussing how digital marketing is going to change over 2015 and how it will grow and reshape marketing online. Bigger companies will be using more data and taking care of your online ads may become harder. Ad scams may become more prominent and protecting yourself will become more of a must.