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In 2016, we've seen mobile completely redefine how people interact with one another as well as with brands. And while social and mobile have had an indisputable impact on marketing, communications and business, in 2017, we're going to see old dogs with new tricks in areas such as content mixed with new dogs who want to change the game all together. Here are a few areas we've identified as part of Edelman Digital's annual trends predictions for 2017.
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Watch for growth of AI personal assistants, connected living and global isolationism and more. Via Marc Wachtfogel, Ph.D.
Jeff Domansky's insight:
Trends for techies.
Richard Picard, SEO, SEM's curator insight,
December 11, 2016 8:05 AM
Selon Forbes, la Chine deviendra une société hyper-robotisée et la réalité augmentée sera de plus en plus utilisée dans le B2B.
BOUTELOUP Jean-Paul's comment,
December 13, 2016 10:53 AM
Please visit http://www.pwc.com/gx/en/issues/technology/tech-breakthroughs-megatrend.html and new study
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Graduations, Weddings, Births, Holidays, Star Wars … yawn. Let’s get to the good stuff for the coming year that’s going to shape your marketing strategy. Here are three major social media trends you absolutely shouldn't be overlooking in 2017....
Jeff Domansky's insight:
What are the key social media and digital marketing trends to watch in 2017? Here are three big shifts highlighted by Marie Dollé.
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This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts!
Jeff Domansky's insight:
Mark Schaefer provides a superb list of fresh new "megatrends". His post is recommended reading for marketers, bloggers and PR pros! 10/10
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One of the most interesting studies I’ve read recently is Gartner’s Top Strategic Predictions for 2016 and Beyond: The Future Is a Digital Thing, a report published in October that delves into the evolving relationship between man and machine. The key takeaway? “Smart” and predictive technologies aren’t going anywhere anytime soon, and that applies to our business lives as much as it does to our personal ones. - By 2018, 20% of all business content will be authored by machines. - By 2020, smart agents will facilitate 40% of mobile interactions, and the post-app era will begin to dominate. - By 2018, 6 billion connected things will be requesting support. The implications of our increasingly smart world are both inspiring and frightening (as a copywriter, hearing that machines are making their way into the content realm is particularly scary!). As I started thinking about 2016 trends, it quickly became apparent that many of these same digital themes are making their way into the content marketing and social media spaces — and have been for some time. Let’s take a look at some of the key trends we can expect to see over the next year. How will content and social — both already digital in so many ways — become increasingly digital in 2016?...
Jeff Domansky's insight:
Contemplate these predictions from Pardot.
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It’s clear the shopping scene is rapidly evolving with advents in technology and changing consumer behaviors, so it’s no surprise that new players in the retail game are aiming to spice things up. In PSFK Labs’ ongoing research, we’ve discovered startups that aren’t just doing something cool, but completely innovating the shopper experience and raising the bar for consumer expectation of service. Existing companies—from global retailers to growing brands—can aim to mimic these new offerings and practices. Below is an excerpt from the Future of Retail 2016, where PSFK Labs has identified five key players redefining the retail landscape....
Jeff Domansky's insight:
From an always-on virtual assistant to a grocery shopping platform, these startups are redefining retail trends for consumer expectations of service.
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Good riddance, 2016. For many of us, it was 12 long months full of bad news, fake news and surreal news, the most controversial election anyone can remember, plus too many other highlights and lowlights to mention. This very December, we've seen the many shades of orange upstaged by Pantone's Greenery, and we all know the color of the year is not a nod to hope about the climate or to anyone's envy of the Western world. Luckily, I can find solace in an area where my company definitely isn't green: spotting trends for the year ahead. Here at Havas PR, we devote the end of each year to spotting trends on the rise, and it's always interesting to look both ahead and back at the predictions that have proven out recently—more stringent legislation around brain damage suffered by football players (forecast in 2010); the universal brain-health movement (2009); and "Local is the new global" (2007). Here are a few of the trends we believe will directly impact marketers and advertisers in 2017 taken from our more in-depth report, "Blowback to the Future: The Trends That Will Shape 2017":...
Jeff Domansky's insight:
A look at what's ahead in 2017 from Havas PR
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Trailing mobile among the most influential consumer trends are three others commonly discussed: the emergence of Millennials (see just how many there arehere); advanced marketing analytics; and demand for personalization. While not perceived to have quite the same impact as Millennials, the aging population also figures among the top 10 consumer trends, per respondents to the survey. Emerging technologies such as virtual reality, artificial intelligence and wearables lie outside of the top 10 consumer trends, outweighed by other shifts including a focus on shopping experience and direct-to-consumer models. To respond to these trends, marketers are taking a variety of actions, ranging from forming strategic partnerships (54%) to increasing technological capacity (51%) and engaging in dialogue with consumers (48%). That consumer dialogue is a critical focus for enterprise social business initiatives, and is also being increasingly used by CMOs to shape innovation....
Jeff Domansky's insight:
Some of these trends are familiar, others you need to take notice of.
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Below, you’ll find a collection of innovations which are (re)defining customer expectations. These innovations – and the 5 big consumer trends they represent – show you glimpses of what your customers will want next.Understanding these trends will help you stay ahead of accelerating expectations, and lead you to actionable innovation opportunities. Readers who are serious about understanding the direction of consumerism across multiple dimensions will have already spotted that these trends don’t sit in splendid isolation. They are a handful of near-future fragments of the Bigger Picture – more on that below. But each one is also a killer opportunity to take to your team right now.So: read, think, debate. Then get going with building brands that matter, products that delight and campaigns people can't stop talking about!...
Jeff Domansky's insight:
Understand new global and regional consumer trends and uncover innovation opportunities with five upcoming trends for 2017. Recommended reading!
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Spoiler Alert: The odds are high that a robot/algorithm is going to be better at your job than you are.
Jeff Domansky's insight:
This infographic is thought-provoking and an intriguing look at the impact of technology on the future of jobs.
Jeff Domansky's curator insight,
August 7, 2016 8:59 PM
This infographic is thought-provoking and an intriguing look at the impact of technology on the future of jobs.
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Your plan is to be the disruptor, not be disrupted. Futurist Ade McCormack share five ways to do business to help you move from the industrial era into the digital era.There are times in history when economic sensibility has headed out the window. Do you remember the dotcom bubble? Concepts such as value, supply and demand, and profitability were temporarily considered old fashioned....
Jeff Domansky's insight:
Thoughtful look at disruption and business.
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Trends aren't really the point – opportunities are.
Jeff Domansky's insight:
Watch for trends and opportunities.
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Edelman shares it's digital trend predictions.