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Well then. Here's one for all you culture buffs who pride yourselves on staying abreast of trends as they come and go each year. New York-based sparks & honey is out with its annual A-Z Culture Glossary of 2017: The Trends You Know to be Relevant, a compendium of cultural trends the agency predicts will...wait for it...change the world in 2017! To get one thing out right up front: Trump is nowhere to be found on the list.
This is the agency's third outing of the list which, to date, has received over 2.4 million views on Slide Share. Which makes perfect sense because some of the trends and terms used to describe those trends are just whack.
To come up with the list, the agency uses a framework called the Elements of Culture to organize its cultural trends. The 100 trends in the report are broken into the following five categories: Aesthetics, Media, Tech/Science, Humanity and Ideology. Among the trends to watch for 2017 are....
Fasten your seatbelts! Here are the 100 Trends that will shape your marketing world in 2017