Public Relations & Social Marketing Insight

According to Robert Scoble, if you want to read the future, look no further than the startup community.

As the Chief Startup Liaison for Rackspace, the Open Cloud Computing Company, Scoble travels the world looking for what's happening on the bleeding edge of technology for Rackspace's startup program. In his role, he studies the future by interviewing thousands of executives and technology innovators and reports what he learns in books.

Scoble's most recent book, "Age of Context," coauthored with Forbes author Shel Israel, talks about the five technology trends which will profoundly reshape our lives and our businesses over the next decade. Companies must prepare themselves for the Age of Context as the fusion of wearable computing, big data and computation, sensor data, social networking and location data will form today's new kind of contextual operating system.

So what does the future hold and how can you be sure that your company is well-positioned to be a leader in your industry? Here, Scoble shares his futuristic outlook and advice to startups....