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The digital marketing industry is experiencing a major transformation.
The current state of digital is directly tied to data. Data are everywhere, informing marketers about audience interests, consumer intent, and device activity.
As mobile use continues to increase and media is progressively being bought programmatically, consumers expect a seamless and entertaining online experience.
With marketers and their agencies well underway with planning for the year ahead, here are a few trends that likely will be top of mind in 2015...
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This article is discussing how digital marketing is going to change over 2015 and how it will grow and reshape marketing online. Bigger companies will be using more data and taking care of your online ads may become harder. Ad scams may become more prominent and protecting yourself will become more of a must.