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This year’s Trust Barometer shows something amazing. The biggest increase in trust hasn’t been in the media or NGOs or the government… it’s been in the private sector. The general public wants businesses to lead the way when it comes to societal issues. More specifically… Edelman says the data shows people want CEOs to be more visible. They want to know the person leading a business. They want to know their values and where they stand on social issues.... 
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What needs and priorities define the contemporary American consumer? The Future Foundation took a look as at some key trends shaping modern life, and using its findings, selected four startups the research firm feels will appeal to these consumer needs and desires. “They all skirt the boundary between the real world and virtual world in ways that suggest that very boundary is breaking down. They all help people take control of their lives and its objectives, and they all propel real trends. That’s why we’re watching them with keen interest,” said Meabh Quorin, managing director of the Future Foundation. “When a startup addresses actual changes in consumer behavior, it’s not just an innovation; it’s a solution.”...
Jeff Domansky's insight:
The question is, how much trust can we put it in these trust numbers?
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Social media and content marketing requirecustomer trust to help build and extend your 360° brand.
Without trust, customers won’t believe what your brand represents or what you say on your site, on third party sites or on social media. Even worse, they won’t buy from you, regardless of whether you’re a B2B, B2C, not-for-profit or solopreneur.
To this end, Edelman’s 2013 Trust Barometer reveals five trust element marketers must take into account when developing their social media and content marketing plans....
Jeff Domansky's insight:
Heidi Cohen looks in depth at the importance of trust in content marketing.
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With an estimated 2 million people tuning in to his syndicated television show each weekday, there's no doubting the clout Dr. Oz carries in the arena of public opinion. Add to that 3.78 million Twitter followers and more than 5.5 million Facebook page "likes," and the good doctor reaches a sizeable audience with his opinions on everything from beating bad breath to cutting cancer risk. But when consumers were asked whom they most trust on controversial food issues, the ratings for Dr. Oz fell flat, according to the latest U.S. consumer trust research from The Center for Food Integrity (CFI). In the survey, "Cracking the Code on Food Issues: Insights from Moms, Millennials and Foodies," respondents were asked to rate their level of trust with a number of sources when it comes to the issue of genetically modified foods. University scientist was the top-trusted source, followed by a scientist who is a mom, and then a farmer.Dr. Oz came in second-to-last place on a list of 11 sources, edging out celebrity chefs....
Jeff Domansky's insight:
Fascinating consumer research. Recommended reading. 9/10
kelvin dsuja's curator insight,
August 3, 2015 3:54 AM
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aitouaddaC's curator insight,
August 3, 2015 7:56 AM
Fascinating consumer research. Recommended reading. 9/10
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Many companies work hard to create and maintain visibility. That's what keeps those of us ion advertising and public relations busy. But how much effort do those companies put into building and maintaining a good reputation?
Some, like American Express and McDonald's, put heavy emphasis on PR, community relations and customer service as a way to secure a good reputation with customers and potential customers. A survey just released by Mediabistro makes interesting reading. The poll, by Harris, got feedback from about 19,000 people at random....
Jeff Domansky's insight:
David Reich looks at the reasons we trust the top ten brands.
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Trust is the most valuable commodity in business, which is why we are all in the trust business. Tony Gnau looks at this year's Trust Barometer.