Public Relations & Social Marketing Insight

"Psychologists and psychotherapists have long relied on the power of narrative storytelling to help their patients make sense of their world. In fact, it's been said that we are our narratives. For evidence that this may be true, pay attention to how people shape their stories about themselves. As it turns out, there is a big difference between the way we narrate events that have really happened to us and those we've invented."

Image by prosotphoto (Shutterstock)

Love this article! We now have a storytelling lie detector kit. As storytelling rises in popularity in a whole host of business applications, keeping our antenna sharp for fabrications is going to be important.

Remember these 'tells' and let's keep on focusing on authenticity.

Thanks Gregg Morris @greggvm for finding and sharing this article!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

[A storytelling BD detector? Awesome ;-) ~ Jeff]