New insights on how followers benefit small and medium-sized businesses  | Twitter Blogs | Public Relations & Social Marketing Insight | Scoop.it

...a recent study further supports that illustration and offers new insights about the value of Twitter followers for small and medium-sized businesses (SMBs).


We partnered with research firm DB5 to survey 1,000 active U.S. Twitter users who currently follow SMBs. We think the results, along with  previous research, help paint a more complete picture of how followers can benefit SMBs.


Our key findings are included below, and you can also download the full white paper here.