Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Your Twitter account has been hacked! Here's what to do about it. | PCWorld

Your Twitter account has been hacked! Here's what to do about it. | PCWorld | Public Relations & Social Marketing Insight | Scoop.it

You have to fix this immediately. When someone else is sending out tweets and DMs under your name, you're in danger of losing your credibility.


The first thing you need to do is try to log onto Twitter. If you can do that, change your password. This will stop the Twitter thief in his or her tracks, and regain you control of your account--if the thief hasn't already changed the password and locked you out....

Jeff Domansky's insight:

Simple guide to resolving a Twitter hack from PC World. Easy to follow and thought I'd share because it happened to me today. Probably due to Twitter app extensions.

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Twitter boosts author credibility with web content links

Twitter boosts author credibility with web content links | Public Relations & Social Marketing Insight | Scoop.it

... Twitter users will know their social media content is making a stir when they see links at the bottom of their Tweets, showing which news outlets have embedded their words in web content. This practice was spotted in a recent test by Search Engine Watch.


The study found Twitter is displaying links to websites directly in Tweets. This could be in an attempt to make good on Twitter’s promise to “cut through all the noise on Twitter.”The social network has not made an official announcement about the feature. However, if links roll out for all users, marketers might find it’s easier for their branded content to gain traction on the web because it has more visibility when shared on popular web publications....

Jeff Domansky's insight:

Stay tuned: Twitter appears to support the push for content writing authorship by displaying links to news articles in Tweets....

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4 lessons from brand feuds on Twitter | Reagan.com

4 lessons from brand feuds on Twitter | Reagan.com | Public Relations & Social Marketing Insight | Scoop.it

When brands engage in friendly banter online, their quips can show personality, elicit smiles, and bring in a lot of retweet....

 

When you think of a Twitter feud, what comes to mind? Is it a vicious war of words between celebrities, resulting in the ultimate loss of your respect, (looking at you, Donald Trump), or is it just social anarchy? How about when your favorite brands go head to head in 140 characters or fewer? Here are three examples that show how big brands used humor and vision to interact with followers in real-time, win (or lose) with grace, and most importantly, appear human....

Jeff Domansky's insight:

Catch these lessons from appropriate behavior on twitter

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The (almost) definitive guide for brands on Twitter | PR Daily

The (almost) definitive guide for brands on Twitter | PR Daily | Public Relations & Social Marketing Insight | Scoop.it
Companies are tweeting—they’re just not doing it well. Here’s how you can do it superfreakinwell for your brand.

 

...Part of the problem is that marketers don’t fully understand the platform and the companies that employ them don’t want to invest in paid social media marketing.

 

Mostly, though, the problem lies in the content: marketers struggle at creating Twitter content.

 

Here’s how brands should handle their Twitter presence—a definitive guide, if you will....

 

[Marketers take notes... ~ Jeff]


Via Carla Bulhões
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10 Moments on Twitter That Will Go Down in History

10 Moments on Twitter That Will Go Down in History | Public Relations & Social Marketing Insight | Scoop.it

Twitter's impact and importance in the global media landscape is often touted. In a relatively short span of time, the service has influenced how news breaks and shares, how celebrities and brands communicate with their audiences, and how the power of a crowd can amplify an individual's voice.


The evolution of Twitter, from niche Silicon Valley social network to a worldwide communication tool, has been somewhat gradual.The 10 tweets in the gallery above highlight important changes in how Twitter has been seen and used. We've taken an in-depth look at what makes these tweets noteworthy.

Jeff Domansky's insight:

Awesome and memorable examples of Tweets that mattered. These 10 key moments highlight important changes in how Twitter has been viewed and used...

UnkleFrank's curator insight, September 24, 2013 11:37 AM

Some Twitter Magic...

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Twitter for Business Gets a Relaunch: What To Expect

Twitter for Business Gets a Relaunch: What To Expect | Public Relations & Social Marketing Insight | Scoop.it
Twitter for business has finally relaunched this past Monday, and aims to be the central resource to help businesses gain traction, fans and income with their Twitter marketing strategies. Twitter is a very large, very prominent social site, but they are also acutely aware that many of the business people on their platform, have no idea how to use it properly. As a result of this inability to adequately market on Twitter – bounce rates are higher, and owners are choosing to market more on the ‘easier’ platforms like Facebook and Pinterest. Twitter for business is their solution to this concern. It will function like the Facebook blog, and Allfacebook.com, which is the total resource site for all things to do with the social network. Business owners will be pleased to find simple-to-use tutorials that provide powerful tips and advice, which will help them gain followings and sell on Twitter....
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Twitter Looks to Educate Marketers with Relaunched Twitter for Business

Twitter Looks to Educate Marketers with Relaunched Twitter for Business | Public Relations & Social Marketing Insight | Scoop.it
Twitter has released a redesigned version of Twitter for Business that now offers educational resources to help advertisers and marketers who use the micro-blogging website. Twitter 101, Marketing and Promotional Tips While a fair amount of businesses have successfully utilized Twitter as an advertising and digital marketing tool, not all businesses are as lucky. With this in mind, Twitter for Business has launched three resource guides....
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28 of the Best Twitter Tips, Tools and Tactics of 2012 So Far | Webbiquity

28 of the Best Twitter Tips, Tools and Tactics of 2012 So Far | Webbiquity | Public Relations & Social Marketing Insight | Scoop.it
Discover how to stand out on Twitter, grow your following, get content promoted and lots else here in more than two dozen of the best Twitter guides of 2012.

 

[Great collection of tips and tools for all Twits & Tweeters ~ Jeff]

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