Your new post is loading...
When brands engage in friendly banter online, their quips can show personality, elicit smiles, and bring in a lot of retweet....
When you think of a Twitter feud, what comes to mind? Is it a vicious war of words between celebrities, resulting in the ultimate loss of your respect, (looking at you, Donald Trump), or is it just social anarchy? How about when your favorite brands go head to head in 140 characters or fewer? Here are three examples that show how big brands used humor and vision to interact with followers in real-time, win (or lose) with grace, and most importantly, appear human....
Catch these lessons from appropriate behavior on twitter