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Companies are tweeting—they’re just not doing it well. Here’s how you can do it superfreakinwell for your brand.
...Part of the problem is that marketers don’t fully understand the platform and the companies that employ them don’t want to invest in paid social media marketing.
Mostly, though, the problem lies in the content: marketers struggle at creating Twitter content.
Here’s how brands should handle their Twitter presence—a definitive guide, if you will....
[Marketers take notes... ~ Jeff]
Via Carla Bulhões
