Public Relations & Social Marketing Insight

One of the most important skills you can learn as a designer is how to choose type. This is because text is one of the primary ways designers can communicate with users. Typography can make or break a design.

There’s a beauty and complexity to typography. Some people devote their entire careers to type. Thankfully, their work is well documented, so we have tons of online resources for typography.

This article is designed to serve as a starting point for helping you learn how to choose type for your designs. It will encourage you to explore fonts and font combinations beyond those you’re familiar with....

These are the prettiest free minimalist fonts you will ever want to use in order to create super-clean, gorgeous designs!

Whether you want to use them for prints or logos, or want to add them to a website, these minimalist fonts are very versatile and can be used in pretty much any kind of design.

The trend of minimal design is here to stay, which is why minimalist fonts are so popular among designers. With the overwhelming use of mobile devices, and the increasing emphasis of search engines on website speed and usable, users are now looking for designs that are easy to use, without any over the top effects or graphics.

The 25 free minimalist fonts showcased here in this list include both free serif fonts and free sans serif fonts. They have clean shapes, unique details and will make your designs pop out if you decide to use them!...

Why typography? Turns out that while the importance of typography is often overlooked, it plays a critical role in strengthening your brand, creating interest in your product, and highlighting your central message. Knowing that, I decided to sign up for a typography course at the Massachusetts College of Art and Design. Couldn't hurt to learn how to identify a good font from a bad one, right?

I learned a lot more than that. I realized that paying attention to even the littlest details of type can make all the difference in the world when you're laying out an email, ebook, or image for social media.

This is why I wanted to write this post: to share the most important learnings and resources with my fellow marketers. ...