Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Crush Content Marketing: Invest in Online Video

How to Crush Content Marketing: Invest in Online Video | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - July 12, 2016 1:53 AM

By 2020, nearly a million minutes of video content will cross global IP networks every second (Cisco Visual Networking Index, 2015-2020). That’s a tsunami wave of video content that we are already splashing around in. We stream Netflix, Snapchat in real-time, and experiment with Facebook Live. Feeds are filled with viral videos, bite-size recaps of major events, and more. Video is everywhere, but online video is more than just an “exciting” trend. It’s a titan in the digital space, and it will only become more popular. According to Cisco, globally, IP video traffic will be 82% of all consumer Internet traffic by 2020, up from 70% in 2015.


With all that video streaming on devices and platforms, there are more opportunities than ever to reach your audience. So, are you in the game? Does your content strategy consider video? If it doesn’t, you might be in trouble. Here’s why online video is here to stay....

Jeff Domansky's insight:

Here's why video makes marketing sense.

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Video content reaches almost 85 percent of internet users

Video content reaches almost 85 percent of internet users | Public Relations & Social Marketing Insight | Scoop.it
From www.brafton.com - July 18, 2013 5:47 PM
Brands looking to diversify their marketing efforts should include video content now that 85 percent of web users view streaming media.
Jeff Domansky's insight:

Got great content and a creative, entertaining video? you're halfway there according to research. But don't forget about keeping it short and ensuring your video loads or uploads quickly. Critical for success.

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Ginger Guttner's curator insight, July 19, 2013 11:20 PM
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Video Marketing's curator insight, August 28, 2013 12:27 AM

Excerpt...

 

Brands are wise to remember online consumption habits as video content becomes more of a content marketing staple and less of an optional advantage. Specifically, videos must be kept short and sweet to hold viewers’ attention.
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How to Create a Killer Brand Video in 2 Hours

How to Create a Killer Brand Video in 2 Hours | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - April 4, 2016 11:10 AM

If you’re looking to make use of video to market your brand (and there’s literally no reason why you shouldn’t), it might seem a little daunting at first:


Most videos online have increasingly decent production value. A low quality video can damage your brand’s image and reputation.


What’s more, there’s the big issue of time: making quality content requires a lot of man hours, so throwing a video together quickly may feel like a bad idea.


The good news is, video content is nowhere near as complicated as you might think.


With technology that’s readily available and a small budget, you can create fantastic video content in a couple of hours.


Let’s go through the tips and tricks you’ll need to create killer video content with a high production value that does a great job of selling your brand....

Jeff Domansky's insight:

Video is a hugely important marketing medium. Websites with videos keep site visitors for 88% longer than sites without video content.

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Spencer Rung's curator insight, April 4, 2016 11:27 AM
This article is a great little guide on what a business could do if they wanted to save some money from hiring a professional to make video content for them. The article explains that most videos online are trending to higher and higher production value (technology is constantly improving) which means if you want to make video content you need to keep that in mind. I think this is great information because if a company wants to publish a video on one of their social-media platforms then they have to realize it can't look like it was filmed with a potato and all of the audio be background noise. This guide is especially good if you plan on publishing videos regularly since it tells you the key things you will need to make video content that will make it look like it has a high production value. A DSLR camera is a great solution to give a high quality image since there are so many adjustments you can make on it to look professional (depth of field is key). Also another thing most people don't realize is that while a cameras built in mic is convenient the quality is usually trash. A simple clip on mic is a easy and typically cheap fix for that. The last thing that is really key and again a fairly cheap fix is lighting. Professional level lighting can be bought on Amazon for under $100 and will add just a little more quality to your content.
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Video creativity: Why are brands creating blah content?

Video creativity: Why are brands creating blah content? | Public Relations & Social Marketing Insight | Scoop.it
From www.brafton.com - July 18, 2013 5:41 PM
Video content reach is at an all-time high, but brands still don't generate more than 1,000 views. Where has all the creativity gone?


...With Americans clicking on and watching more videos than ever, brands must set their campaigns apart from the competition, which Pixability, a YouTube-certified marketing company, found is easier said than done. The agency noted that more than 50 percent of 200,000 business videos across 1,270 YouTube Channels have fewer than 1,000 views. Because the aggregate production value totals more than $4.3 billion, it’s clear companies aren’t seeing the content ROI they hoped for during production....

Jeff Domansky's insight:

Despite the power of video, research shows a huge lack of creativity and proper planning are holding companies back from getting results on YouTube and other social media channels.

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Naomi Assaraf's curator insight, July 19, 2013 12:04 AM

It is interesting, isn't it? Tons of brands, but blah video content. Now that Instagram Video is finally taking off, I'm curious to see who'll cut through the blahdom. Personally, I thought the #jobsmovie did a great job, and I love that #comicon had an instagram video scavenger hunt! I think Instagram will change the way videos are branded, and that will help ROI through content.
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