Public Relations & Social Marketing Insight
443.6K views | +1 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Video Marketing for Small Business Owners - Business 2 Community

Video Marketing for Small Business Owners - Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

YouTube may be the most popular video outlet on the internet, but it isn’t the only one. There are many more sites that support video and video marketing. While YouTube has some restrictions, many of these other sites don’t have any restrictions. Here is a basic guide to get you started in web based video marketing and to give you the tools to capitalize on this aspect of marketing.


Develop Content Strategically

The worst thing you can do with video marketing is to start posting content without a clear, strategic plan. Prior to posting your first video, have several other videos shot and ready to go. Each video should build on the previous one. This will keep things logical and appealing to customers. You should also make sure that your videos are kept under ten minutes. Anything longer and you run the risk of losing a potential client....

Jeff Domansky's insight:

Great guide to video basics...

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Why Your Promo Video Stinks

Why Your Promo Video Stinks | Public Relations & Social Marketing Insight | Scoop.it

Are your videos roaring or boring? Read these three tips for taking a basic failed video and making it a success.


I'm about to waste a minute of your time. Don't be offended. It happens a lot. In fact, chances are you're already wasting other people's time or you wouldn't have clicked on this column. Every time you post a video that's dull and doesn't communicate a meaningful message, you waste your precious marketing resources as well as the time of the few people who view it....

Jeff Domansky's insight:

Really practical tips to improve your marketing videos. I particularly liked the before and after example the author shares and how it improved results.

Marty Koenig's curator insight, July 18, 2013 9:57 PM

Yep. most of them stink. 

Sean G. Smith's curator insight, July 21, 2013 4:33 PM

Good to know!!

Scooped by Jeff Domansky
Scoop.it!

Video content reaches almost 85 percent of internet users

Video content reaches almost 85 percent of internet users | Public Relations & Social Marketing Insight | Scoop.it
Brands looking to diversify their marketing efforts should include video content now that 85 percent of web users view streaming media.
Jeff Domansky's insight:

Got great content and a creative, entertaining video? you're halfway there according to research. But don't forget about keeping it short and ensuring your video loads or uploads quickly. Critical for success.

Ginger Guttner's curator insight, July 19, 2013 11:20 PM
(null)
Video Marketing's curator insight, August 28, 2013 12:27 AM

Excerpt...

 

Brands are wise to remember online consumption habits as video content becomes more of a content marketing staple and less of an optional advantage. Specifically, videos must be kept short and sweet to hold viewers’ attention.

Scooped by Jeff Domansky
Scoop.it!

How to: shoot and edit video on an iPhone | How to succeed in journalism | Journalism.co.uk

How to: shoot and edit video on an iPhone | How to succeed in journalism | Journalism.co.uk | Public Relations & Social Marketing Insight | Scoop.it
A guide on how to shoot and edit video for the web when out in the field or covering breaking news using an iPhone, iPad or iPod...

 

Great tips for PR, event managers, business and crisis managers...

No comment yet.