Investing in video: when and how to succeed | Search Engine Watch | Public Relations & Social Marketing Insight | Scoop.it

Whether it be the “year of mobile” to the “year of RLSA,” there is always another trend to consider investing heavily in.

Over the last year-plus, video has been most frequently cited as the new digital frontier. Whether it’s important to a comprehensive marketing campaign isn’t the question, though. The question is, how do we best make use of it?

In this post, we’ll talk about when – and how – to put video in play for your marketing campaigns....