Public Relations & Social Marketing Insight

Social media platforms continue releasing tools to generate and distribute videos, to help users reach new followers and build their communities.

Here is a list of new and updated video tools for social media. There are tools for live streaming, collaborating with others, distributing content, editing, and shooting 360 degree video.

Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic.

But getting people to sit through your videos can be challenging, considering that the longer your video is, viewers will consistently drop off and stop watching, in most cases.

Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. What does this tell us? Your content must be truly remarkable to maintain your audience's attention. 

Below are our tips to instantly improve the production quality of your video marketing content to give it a nice little boost....

Social video: it’s kind of a big deal. People watch more than 100 million hours of video on Facebook every single day, and YouTube reaches more viewers in the coveted 18- to 49-year-old demographic than any cable network in the United States. Snapchat has been reported to have 10 billion video views every day.

While those are already big numbers, the volume of social videos out there is still increasing. Tweets with videos increased more than 50 percent in the first half of 2016, and Cisco predicts that nearly 1 million minutes of video content will cross global IP networks every second by 2020. If you’re not incorporating social video into your online strategy, you’re going to be left behind.

But with so many videos popping up in social media feeds, it takes some planning to ensure your video content isn’t lost in the noise. We’ll start by looking at some general principles for social video, then dig a little deeper into the specific optimization strategies that work best for each network....

Creating videos in hopes of going viral is a popular marketing strategy used today.

Every business wants their content to land in front of a large audience in hopes of boosting their visibility, traffic, and ultimately, sales.

But what most people fail to realize is that there are certain tactics to implement in a viral video to ensure it’s successful for your company. If you’re going to make a viral video, be sure you’re not making any of the following mistakes....

Video content reach is at an all-time high, but brands still don't generate more than 1,000 views. Where has all the creativity gone?

...With Americans clicking on and watching more videos than ever, brands must set their campaigns apart from the competition, which Pixability, a YouTube-certified marketing company, found is easier said than done. The agency noted that more than 50 percent of 200,000 business videos across 1,270 YouTube Channels have fewer than 1,000 views. Because the aggregate production value totals more than $4.3 billion, it’s clear companies aren’t seeing the content ROI they hoped for during production....

A leading online video platform recently released data that sheds light on emerging trends and usage patterns in one of the category's fastest-growing segments -- social video.

Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love.

Each social media site is designed to serve a different purpose, so we use it differently. It’s no surprise, then, that we’ll watch—and expect—different types of video on each platform.

In this post, we’re going to go over how to use video marketing on each individual social media site for best results, including ideal length, file size, and best practices....

Digital video advertising is a hot topic that’s about to reach its boiling point. No doubt driven by increasing consumption and Cisco’s much-quoted prediction that over 80% of internet traffic will be video by 2020, interest in digital video advertising is soaring and online video ad spend is expected to grow 31% next year.

But the video advertising landscape isn’t simply expanding, it is also advancing and evolving. After years of experience working in the industry, I am keenly aware that technological developments, new formats and emerging platforms are continually adjusting its direction. So what are the key trends that will dominate video advertising as we head into 2017?...

When many people hear the name BuzzFeed, they may think “exploding watermelon.” That’s reasonable enough, since BuzzFeed’s video of a melon unable to take the pressure of one more rubber band got more than 5 million views last April — with 800,000 people watching the messy event as it happened on Facebook Live.

But I get a different image: I think of the dogged reporter Andrew Kaczynski, surrounded by researchers, spending endless hours listening to old audiotapes, and coming up with scoop after scoop in the campaign season. It was Kaczynski’s team, for example, that found the radio clip of Donald Trump telling Howard Stern in 2002 that he thought the Iraq War was probably a good idea. That contradicted the Republican nominee’s claim that he opposed the war from the start.

Under editor Ben Smith (formerly of Politico), the company founded in 2006 has moved away from its listicle-and-cat-video heritage by hiring strong news talent, including investigative editor Mark Schoofs from ProPublica....

When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.

According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....

What you have on your landing page can either make you or break you. Landing pages that work must be engaging, interesting and should capture the attention of visitors right away. Having a great landing page will ensure that more people take action making it possible for you to meet your company’s goals. Here is a look at why landing pages that work have video.