Public Relations & Social Marketing Insight

This article is a great little guide on what a business could do if they wanted to save some money from hiring a professional to make video content for them. The article explains that most videos online are trending to higher and higher production value (technology is constantly improving) which means if you want to make video content you need to keep that in mind. I think this is great information because if a company wants to publish a video on one of their social-media platforms then they have to realize it can't look like it was filmed with a potato and all of the audio be background noise. This guide is especially good if you plan on publishing videos regularly since it tells you the key things you will need to make video content that will make it look like it has a high production value. A DSLR camera is a great solution to give a high quality image since there are so many adjustments you can make on it to look professional (depth of field is key). Also another thing most people don't realize is that while a cameras built in mic is convenient the quality is usually trash. A simple clip on mic is a easy and typically cheap fix for that. The last thing that is really key and again a fairly cheap fix is lighting. Professional level lighting can be bought on Amazon for under $100 and will add just a little more quality to your content.