Cory Booker’s #Waywire Becomes A “Pinterest For Video” With Refocus On Curation | TechCrunch | Public Relations & Social Marketing Insight | Scoop.it

Where do you put the videos you find around the web, and how do they express your identity? #waywire 2.0 aims to be the answer. Co-founded by Newark Mayor Cory Booker and launched nine months ago, #Waywire focused on original and user-generated content. But with today’s update the beta recenters around you collecting videos from YouTube, Vimeo, Vine and news sites into themed playlists.

 

From one perspective, this update is sensible. It’s #waywire trying to find its niche. “Pinterest for video” is a bit confining, but it symbolizes the value #waywire hopes to offer....