Public Relations & Social Marketing Insight

Given the popularity of live videos, which get 3 times more time spent than recorded videos, the new Facebook feature presents a great opportunity for businesses to interact with their target audience in real time.

Videos are an integral part of Facebook’s vision for the future and the statistics also point to a massive surge in the consumption of video content on the platform. Towards the end of 2015, Facebook attracted 8 billion average daily video views from 500 million users.

They have also adjusted their algorithm so that live videos appear higher in the news feed, giving businesses all the more reason to go live.

Here are 11 ways that businesses can use Facebook’s Continuous Live video for higher customer engagement....

Live broadcasting is the latest trend in social media space. Facebook, Twitter, YouTube, and Snapchat are the major social networking sites where live video content is gaining momentum. Millions of small businesses have already used Facebook to deliver great marketing results. Thus, it is logical for them to take advantage of this relatively new feature to differentiate their business and reach a wider audience base.

Various statistics suggest that it is the right time to adopt Facebook Live Streaming videos before it becomes overcrowded. According to a study, people watch live videos three times longer than the native videos. Organic reach of video posts is 135% higher than that of the regular posts. Thus, embrace Facebook Live streaming as an inevitable part of your marketing strategy to differentiate your business.

Here are a few ideas to help you get started with Facebook Live videos...