The PR agency of the future is a publisher - SHIFT Communication | Public Relations & Social Marketing Insight | Scoop.it
From www.shiftcomm.com - June 22, 2013 1:37 AM

Take a moment to think about what’s just happened in the last 6 months.

- Facebook allows images in comments.

- Instagram allows videos.

- Twitter allows video through Vine.

- Podcasting is back in a very big way.

- LinkedIn rolls out video ads.

- Google+ Hangouts integrate YouTube, Slideshare, and many other media types.


Think about how many different kinds of content these changes encompass. Video. Audio. Images. Text.Think about what it costs to license information from all of the different stock sites you work with on a regular basis.The public relations agency of the future will have a library, a digital repository of content that’s ready to go at a moment’s notice, and the associated creative team to help build and maintain it. Forward-thinking agencies already do....