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A July 2017 report by ad agency Jun Group examined value-exchange placements for 15- and 30-second video ads in its network. (According to Jun Group, a value-exchange placement is a user-initiated digital ad placement that is viewed—or engaged with—to unlock things like points, access to Wi-Fi, music or other digital content.) The firm found that most people within its audience network in the US were more likely to complete a video if they received some type of reward for doing so. Teens ages 13 to 19 and adults ages 50 to 59 showed the highest video completion rates for both 15- and 30-second ads. And not surprisingly, completion rates for 15-second video ads were higher than or equal to those of 30-second units among all age groups. What’s more, respondents younger than 40 were all more likely to complete 15-second video ads in exchange for a reward than they were to complete 30-second ads....
Contrary to your Instagram feeds, longer video tends to drive higher engagement. A new report from TwentyThree, a video marketing automation platform, studied over 1.5 million videos to better inform marketing and content creation teams about preconceived video myths. The “State of Online Video in 2017” report found that videos can, and should, last longer that 90 seconds if publishers want to see higher engagement rates. While 80 percent of videos are under five minutes, they drive less than a third of overall video engagement. Mid-form and long-form videos, which are at least 15 minutes long, drive over half of all video engagement despite encompassing just 8 percent of all video....
More marketers currently invest in video advertising on Facebook and YouTube than on Twitter and Instagram. But they’re increasing how much they spend on all four social media platforms. More than two-thirds (67%) of US marketers run video ads on Facebook, while more than half (51%) do so on YouTube, according to an April 2017 survey from cloud-based video creation company Animoto. By comparison, only 25% of marketers surveyed are spending on video for Twitter, with the same percentage buying video ads for Instagram. But that doesn’t mean Twitter and Instagram are falling completely by the wayside. In fact, half of marketers said they plan to increase their investment in social video advertising on Instagram in the next 12 months, and 52% plan to do the same on Twitter....
We've compiled a “State of Video Marketing 2017” survey with 49 results from marketers and consumers, which detail exactly what's going to happen this year. And let me tell you, there are plenty of trends that as a marketer, you need to be considering if you want to get ahead of the game....
We now know that there’s been high growth in engagement with video on Facebook, Twitter and Instagram this year, as platforms adapt their preferred formats, and users change their social media habits. Many publishers and content creators have put a lot of resources into making more video, often with decent results. But there’s one key consideration for video producers here: the number of people watching your videos on their phone is likely to be the majority of the overall total. So what can you do to appeal to mobile viewers of social video, and grow that vital segment of your audience? From looking at some of the best examples in Spike, here are our three tips for making sure your social videos are appealing to your mobile videos as much as possible....
Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers. Don’t believe the hype? Here are some statistics to prove the point. According toSyndacast, 74 percent of all Internet traffic in 2017 will be video. Not only that, studies show that using the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent. According to Twitter, videos and photos get the most retweets....
Looking for ways to connect with your audience?
Telling stories with video increases engagement, triggers social sharing and gives people a reason to talk about you online and offline.
In this article I’ll highlight eight ways to combine storytelling, video and social media....
The return to prominence of online video has public relations experts and brand managers running to produce video. But plenty of those folks will get their video wrong.
At the very least, it won't be as good as it needs to be so it can easily stand out from the rest.Here, five tips for making good online video for your company or campaign....
In 2014, we saw a rise in trackvertising, native video ads went mainstream and viewability was on the tip of everyone’s tongue. So what curveballs will be thrown at marketers this year? Here are five predictions you can expect to see in 2015.
What if we stopped trying quite so hard with our video content marketing? What if we just told our true stories honestly and simply, and with empathy for the very real problems our customers have?
A video from a tiny Arizona startup busts some common myths about using video as part of a content marketing program. There are three other things to love about it, too....
Mobile marketers and advertisers around the world are unleashing the power of video in their social media efforts and related campaigns.
And they’re doing so aggressively.
All told, the latest industry data reveals that 93% of marketers have now used some form of video. And that usage is growing more prevalent in social media marketing.“Digital video viewing is mainstream, and eMarketer estimates that 182.5 million people in the US, or 75% of all internet users, will view digital videos this year, and video advertising spending will increase by more than 40% in 2013 as well,” eMarketer reported Wednesday. Video viewership and social sharing are “closely intertwined,” the report explains...
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Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love. Each social media site is designed to serve a different purpose, so we use it differently. It’s no surprise, then, that we’ll watch—and expect—different types of video on each platform. In this post, we’re going to go over how to use video marketing on each individual social media site for best results, including ideal length, file size, and best practices....
This year at VidCon, YouTube shared some new metrics that really drive home how much it’s dominating mobile video usage and how quickly its service is gaining viewers on TVs. The highlight was the fact that there are now 1.5 billion logged-in users visiting the site every month. The distinction is important as there are undoubtedly still quite a few folks hopping on YouTube that aren’t necessarily using Google Accounts to do so. The site announced it hit 1 billion monthly active users in 2013, though that number assumedly related to all visitors, logged-in and not. Logged-in users spend an average of more than one hour per day watching YouTube just on mobile devices, a pretty daunting number that showcases just how pervasive video has gotten on the mobile web....
One minute of video content is worth more than 1.8 million words. That's why a winning video strategy is essential to your digital presence. The thing about video is that it doesn’t come in a one-size-fits-all package, but this is definitely not a bad thing! You can use it to your benefit, because it makes you focus on specializing content for every stage of your buyer’s journey.The buyer’s journey has three important stages, and you need to craft content that will fit the specific needs of our customers in every one of these stages. This is when different types of video content come into play!...
2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences' shorter attention spans by making content more interactive and visual -- and it's paying off.
Video is growing to dominate your audience's online activity: 78% of people watch videos online every week, and 55% watch videos online every day. If you don't already have a video marketing strategy in place for your website and social media, you're missing a tremendous opportunity to reach and engage with your audience. Check out our interactive guide to creating high-quality videos for social media here.
HighQ created the following infographic that illustrates why 2017 will be the year of video marketing. Learn about just how many videos are watched on social media every day (hint: it's a lot) and how other marketers are using video to achieve their goals....
IConsumers find video engaging, compelling and convincing — so much so that they’re anywhere from 64% to 85% more likely to buy after watching a product video. In fact, video on a landing page can boost conversions by an astonishing 80%. Already, companies that use video on their website get 41% more traffic from search results than those that don’t, and by next year, you can expect 74% of all web traffic to be video. Sure, every smartphone worth its salt has a decent video camera, but the highly competitive content arena today demands top quality content in all formats — including video. There’s a lot to think about, from actually shooting the video to post production, finding copyright free music and more. Equipment quality, lighting expertise, editing skill and audio optimization still matter a great deal (more than ever, in fact). So while the barriers to entry for video creation have been reduced, the barriers to creating exceptional video have actually skyrocketed.In this column, we’re going to explore some really useful places to find one element that can make your marketing and product videos way more professional and polished: background music....
Do you want to add video to your social media content mix? Discover how to create and promote social media video on a budget. Do you want to add video to your social media content mix? Looking for ways to keep production costs low? Creating a video doesn’t have to cost you hundreds of thousands of dollars in high-end production tactics like live actors or 3-D renderings. In this article you’ll discover how to create and promote social media video on a budget....
Brands that want to boost their customer engagement levels might want to think about incorporating video into their respective marketing strategies.
According to a new survey from Animoto, a leading online video creation application that empowers anyone to create and share extraordinary videos, four times as many consumers would rather watch videos about products than read about them.
The Animoto Online and Social Video Marketing Study surveyed 1,051 U.S. consumers. According to eMarketer, video advertising is expected to reach $7.8 billion this year....
But do you know how crucial Facebook WITH Video is for your business right now? Here are some stats that prove it: - It’s been reported that there are over 1 billion videos viewed on Facebook each day. - The average Facebook user worldwide watched 75% more video this year compared to last year. - In the US, that increase in views was actually 94%! - Brands posted 20,000 more videos on Facebook than they did on YouTube in December 2014....
Video editing became popular with the use of video sharing websites like Twitter, Facebook, YouTube and many more. Everybody is now interested in video editing and trying to edit and compile a video to share on these sites.
I have received many emails regarding writing about video blogging and editing tutorials. So in this post i am writing about some popular free online video editors. If you want to make a slide show video of your images, shoot a tutorial or make other small videos for your website or social media like Facebook, YouTube, then these online tools will help you achieve your goals. Good luck!...
Via Ana Cristina Pratas
The makers of Epic Rap Battles of History share their secrets for YouTube success spoiler: it's a lot of work and attention to detail.
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Who responds to video ads? eMarketer has answers.