Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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100 Best Vine Accounts (Viners) of 2015

100 Best Vine Accounts (Viners) of 2015 | Public Relations & Social Marketing Insight | Scoop.it

This is the Vine list to end all Vine lists—the one that actually counts. So far this year DailyTekk has rounded up and ranked the 100+ best Instagrammers, the 100 best YouTubers, the 100 best Pinners and the 100 best blogs and websites of 2015.


Today we conquer curate Vine, the site where people cram as much creativity, humor, information or idiocy into 6-second videos as humanly possible. And I will say this: Viners, you have a very, very unique community. It’s so different than the other social networks I just listed. The amount of effort that you have put into these short videos is nothing short of astounding. Kudos...

Jeff Domansky's insight:

Let this be kind of your guilty pleasure. Sort of like reality TV. Nobody admits they watch it but everybody checks in on it. Some fun, some profound, mostly silly.

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Vine: Short Videos and What Marketers Need to Know | Social Media Examiner

Vine: Short Videos and What Marketers Need to Know | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Do you want to know more about Vine video?


Are you wondering how brands and businesses can successfully market with Vine video?


To explore how to use Vine short video on Twitter, I interview Zach King for this episode of the Social Media Marketing podcast...

Jeff Domansky's insight:

In Social Media Marketing Podcast 108, Zach King shares how he uses Vine video. A good overview if you're just starting to look at video in your content marketing mix.

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Wanna Get on the Vine Bandwagon? 12 Brands That are Doing it Right!

Wanna Get on the Vine Bandwagon? 12 Brands That are Doing it Right! | Public Relations & Social Marketing Insight | Scoop.it

Twitter’s six-second video publishing platform Vine offers brands a revolutionary way to directly connect with their consumers.


Engaging customers through social media is no eaèsy task, especially with so many platforms competing to capture the short attention span of consumers. While Facebook, Twitter, Instagram, and Tumblr might get most of the attention, there are plenty of other outlets that can help make your brand stand out and generate buzz.


One example is Twitter’s six-second video publishing platform Vine, which debuted on January 24, 2013 and has already become the most used video-sharing application in the market. And, with applications for both the iPhone and Android, experts expect the platform to continue growing.


But what makes Vine so appealing for brands? The videos aren’t just visually appealing and to the point, the stop motion action is just absolutely mesmerizing. Seriously. You can get lost on Vine for hours. This platform offers brands a revolutionary way to directly with their consumers.


Vine is one the verge of becoming a mainstream format, Dunkin’ Donuts for example unveiled the first TV spot completely using Vine on Monday Night Football. Now is the time to jump on board. If you want some inspiration, check out what these 12 brands have been doing....

Jeff Domansky's insight:

Useful examples of how Vine can work well in your marketing mix.

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7 tips for designing awesome animated GIFs

7 tips for designing awesome animated GIFs | Public Relations & Social Marketing Insight | Scoop.it

Here at InVision, GIFs aren’t just for goofing around — they play a powerful part in our marketing and education. Heck, we even opted to use GIFs on our home page instead of fancy code-based animations.


Eventually, people started asking, “How do you make those GIFs?” So we figured it was time to spill the beans....

Jeff Domansky's insight:

Useful GIF how-to if you're a little video and photoshop savvy.

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The Top 5 Ways Brands Use Social Video | Visually Blog

The Top 5 Ways Brands Use Social Video | Visually Blog | Public Relations & Social Marketing Insight | Scoop.it

Micro media content is now an essential part of any social media strategy. Brands have experimented with short-form content for some time now, but with a variety of social networks becoming dependent on this type of content, the appetite has never been greater. Take a gander at our marketer’s guide to micro-content ebook to learn more.


There are many ways that brands are leveraging Vine as a piece of their marketing strategy. But despite this, most brands have not yet figured out how to include Vines within their overall strategic vision. To do that you’ll need to take a step back and consider why you are producing this type of content in the first place. What purpose does it serve? Can you use it as collateral? Will it strengthen your brand’s story and identity? Will it resonate with your audience enough to compel them to share with their networks?


Looking beyond the different approaches brands have taken to make use of social video, our team has put together a series of Vines that shows off the top five ways brands use social video....

Jeff Domansky's insight:

Standing at the corner of Vine and looking for results LOL. Check out these 5 brands making it work.

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Short-Form Social Video Posting: Vine Vs. Tout | Business 2 Community

Short-Form Social Video Posting: Vine Vs. Tout | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

How long should your video be? People all over the internet have been asking this for ages! For a long time, the idea was that shorter was better, but recent evidence suggests that long-form videos are now proving more popular, and even YouTube and Vimeo are prioritizing this video content in their search rankings.


However, Tout and Vine are looking to move the trend back to short video. And when I say short, I mean short. Tout offers 15-second video posts, while Vine (from Twitter) offers 6 seconds. The concept of the platforms is to allow only “clips” or video snapshots, rather than long-winded or over-produced content. It’s an interesting direction for video, but it could be the perfect synergy of video and the short attention spans of social networking....

Jeff Domansky's insight:

Looking into video? Going long or staying short? This post will kickstart your marketing creativity.

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