Twitter’s six-second video publishing platform Vine offers brands a revolutionary way to directly connect with their consumers.
Engaging customers through social media is no eaèsy task, especially with so many platforms competing to capture the short attention span of consumers. While Facebook, Twitter, Instagram, and Tumblr might get most of the attention, there are plenty of other outlets that can help make your brand stand out and generate buzz.
One example is Twitter’s six-second video publishing platform Vine, which debuted on January 24, 2013 and has already become the most used video-sharing application in the market. And, with applications for both the iPhone and Android, experts expect the platform to continue growing.
But what makes Vine so appealing for brands? The videos aren’t just visually appealing and to the point, the stop motion action is just absolutely mesmerizing. Seriously. You can get lost on Vine for hours. This platform offers brands a revolutionary way to directly with their consumers.
Vine is one the verge of becoming a mainstream format, Dunkin’ Donuts for example unveiled the first TV spot completely using Vine on Monday Night Football. Now is the time to jump on board. If you want some inspiration, check out what these 12 brands have been doing....
Let this be kind of your guilty pleasure. Sort of like reality TV. Nobody admits they watch it but everybody checks in on it. Some fun, some profound, mostly silly.