Public Relations & Social Marketing Insight

Adding video to a landing page makes it 53% more likely to appear on the first page of Google results. (Source: AdWeek Social Times)

A thumbnail image of the video is presented on the search engine results page (SERP), which makes it stand out amongst the text-based listings and is therefore twice as likely to get clicked. What’s more, YouTube is the second largest search engine and the web’s third most trafficked site. 

Social success

People love sharing video on social media networks. And social networks are encouraging people to share video. Facebook has made a clear commitment to video adding auto-play, view counts, and more mobile functionality to its native video player. Twitter has a native app allowing you to record, edit and tweet videos under 30 seconds long. Vine is ALL videos.

Live streaming apps such as Blab and Periscope are rocking social media. The list goes on....