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In 2017, content will continue to be one of the most important marketing tactics for ecommerce businesses. Look for content marketers to produce a greater number of videos, focus on mobile media consumption, spend more money promoting content, produce more shows rather than standalone posts, and use technology to an advantage.
Jeff Domansky's insight:
Five e-commerce trends for content marketing to keep an eye on in 2017.
Hale1@me.com's curator insight,
December 10, 2016 5:18 PM
Five e-commerce trends for content marketing to keep an eye on in 2017.
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Everyone likes to watch videos on the web.
Jeff Domansky's insight:
Lots of useful lessons from these 10 video content marketing examples. Recommended viewing.
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Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers. Don’t believe the hype? Here are some statistics to prove the point. According toSyndacast, 74 percent of all Internet traffic in 2017 will be video. Not only that, studies show that using the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent. According to Twitter, videos and photos get the most retweets....
Jeff Domansky's insight:
Video rocks!
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Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. And that emotional reaction can be really powerful. In fact, a recent survey by eZanga found that 30% of respondents were less likely to skip video content if it was humorous. And research by Dr. Karen Nelson-Field found that 65% of videos that elicited a feeling of exhilaration were most remembered. When it comes to finding the right platform to promote your video, Facebook is a strong contender. In fact, just this past January it announced that platform now sees 100 million hours of daily video watch time. So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. Check them out below....
Jeff Domansky's insight:
Check out these 10 examples of excellent video marketing campaigns on Facebook.
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Every so often a new app will suddenly appear on App Store and get everyone talking.
Jeff Domansky's insight:
A very useful guide to the new Peach app from Ash Read at Buffer.
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Today I’m going to share lessons from some others who are equally passionate — the innovative marketing and sales leaders from across different industries who use video to drive business and disrupt the status quo. It’s one thing to learn from the teacher. It’s another to learn from the examples set by the other students.b They’re the ones in the trenches getting the job done. Whether they’re generating new business leads, building their social media audience, getting more deals done or just trying to make people laugh, there are a lot of great examples out there. Let’s take a look...
Jeff Domansky's insight:
Looking to step up your video marketing strategy? Columnist Michael Litt highlights several successful video campaigns and offers some takeaways on what you can learn from them.
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Creating a video animation for your business can be a bigger decision than you might first think. Brand videos are an ambitious venture because they condense everything that you want to say about your business into a short, visual format. It’s like putting your elevator pitch out there for everyone to see, so it has to be perfect.
Jeff Domansky's insight:
Creating an animated video for your business need not be difficult if you follow these five basic tips.
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How long should your video be? People all over the internet have been asking this for ages! For a long time, the idea was that shorter was better, but recent evidence suggests that long-form videos are now proving more popular, and even YouTube and Vimeo are prioritizing this video content in their search rankings. However, Tout and Vine are looking to move the trend back to short video. And when I say short, I mean short. Tout offers 15-second video posts, while Vine (from Twitter) offers 6 seconds. The concept of the platforms is to allow only “clips” or video snapshots, rather than long-winded or over-produced content. It’s an interesting direction for video, but it could be the perfect synergy of video and the short attention spans of social networking....
Jeff Domansky's insight:
Looking into video? Going long or staying short? This post will kickstart your marketing creativity.
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Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively?
Know Your Audience
Before you can put together a video that will be relevant to your audience, you need to know precisely who that audience is. It’s important not to try to appeal to everyone – instead, figure out your archetypal customer. Two tools to help you do this are Sally Hogshead's 7 triggers of fascination and a simple guide to creating a customer persona. This’ll smooth out the rest of the process, because it’s much easier to figure out what to say to one person than to 1000....
Jeff Domansky's insight:
Basic tips to help you bring video into your content marketing.
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Video can be a great addition to your landing page, but it doesn’t have to stop there. Video is also a nice way to get more out of your social media efforts.
This has become increasingly important as consumers have come to expect a presence from brands and businesses on Facebook, Twitter, Instagram, and other social platforms. Today’s article is the first in a series of blog posts that will dive into how to use social video to drive engagement, drive sales, and establish expertise.
According to Buffer, “video is largely underutilized” on Facebook. After analyzing more than 16 million social media posts, Buffer concluded that video gets a lot more engagement than other types of posts, including photos, links, and plain text posts....
Jeff Domansky's insight:
What type of video gets the best engagement? Useful tips from Instapage.
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We now know that there’s been high growth in engagement with video on Facebook, Twitter and Instagram this year, as platforms adapt their preferred formats, and users change their social media habits. Many publishers and content creators have put a lot of resources into making more video, often with decent results. But there’s one key consideration for video producers here: the number of people watching your videos on their phone is likely to be the majority of the overall total. So what can you do to appeal to mobile viewers of social video, and grow that vital segment of your audience? From looking at some of the best examples in Spike, here are our three tips for making sure your social videos are appealing to your mobile videos as much as possible....
Jeff Domansky's insight:
NewsWhip looks at three simple ways that video publishers can appeal to more of their mobile viewers on social media.
Everett Bowes's curator insight,
December 5, 2016 10:49 AM
NewsWhip looks at three simple ways that video publishers can appeal to more of their mobile viewers on social media.
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From
medium
Without ever getting into YouTube, you can do short videos on several social media sites. On Vine, they last six seconds, Instagram they are 15 seconds, and on Google+, LinkedIn, and Facebook the videos can be as long as 2–3 minutes. Once videos are created, they can also be pinned on Pinterest.
Jeff Domansky's insight:
Quick tips for producing short videos using apps.
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The days of the 30-second restriction for videos on Twitter are over, Twitter announced on Tuesday alongside other coming changes to videos on the platform.
Jeff Domansky's insight:
Two-minute plus video now comes to Twitter and it should prove positive for marketing and PR.
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Did you know that consumers are 10x more likely to engage with video than other blog or social content?
Jeff Domansky's insight:
These stats prove the value of video in your marketing strategy. Useful reference point.
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Adding video to a landing page makes it 53% more likely to appear on the first page of Google results. (Source: AdWeek Social Times)
Jeff Domansky's insight:
Barry Feldman offers 21 great tips for video marketing.
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Getting ready to take the plunge into video marketing but not sure which videos to start with? Earlier this year, we surveyed over 1000 consumers to find out how they feel about, and interact with, video marketing from businesses. One of the things we asked about was what types of videos consumers find most helpful. We put together the results in a list of the top three videos every business should have...
Jeff Domansky's insight:
Thinking about video? Here are the 3 key types of video you need and consumers want. Good read. 9/10
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Do you know who Smosh, PewDiePie or Michelle Phan are? No? They’re YouTube stars and are more popular among teens than mainstream celebs, according to Variety . There are 1 billion people using YouTube and 6 billion hours of video watched every month on YouTube. We all talk about how video is the future (or present) of content marketing. Yet, marketers seem to shun video platforms, other than for viral videos. There's a huge amount of blog posts on topics related to Facebook, LinkedIn and Twitter. You hardly ever come across one on YouTube. In other words, here is a massive opportunity to leverage your content on a platform that is highly underused by other content marketers, and to get ahead of the crowd while you're at it. Plus, your YouTube content affects your Google rank. Read on to learn all the tweaks for dominating your YouTube niche....
Jeff Domansky's insight:
This is an excellent blueprint to content marketing on YouTube. Great tips and tactics especially if you're just starting to explore video marketing.
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Much has been written in these columns about the use of online video and how it is becoming essential for any serious brand online. It's used in promotion, video ads, "how to" and explainer videos, user-generated videos, contests, live event streaming and much more.But if you know little or nothing about video production, where do you start and how difficult is it likely to be? Let's take a quick look at seven sites that can really help – and even have you making animated videos in hours.
Jeff Domansky's insight:
This is a great reference and starting point if you hope to produce your own video for powerful marketing results.
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For marketers who have not used video in direct sales or direct communications, the process may be daunting. The Content Marketing Institute identified eight key steps for creating and deploying B2B video content to assist.
These steps make the process manageable, straightforward and cover the following: 1. Execution – producing video content 2. Distribution – selecting what channels to use for distributing videos 3. Encouragement – using SEO and other tools to tell an audience to watch your video 4. Viral – creating content that people not only want to share, but make it easy for viewers to pass the video along 5. Optimization – incorporating simple calls to action to convert viewers into customers 6. Maximization – making video content a key component of the marketing mix 7. Analyzing – using data to determine a video’s ROI, especially in relation to sales lead generation 8. Do it again – web video marketing should not be a “one and done” exercise...
Jeff Domansky's insight:
More proof that video rocks and some tips on how to get results..
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Here are some basic tips on how to make your performance on camera more effective.