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Brands are upping their ad spend on mobile devices, generally cannibalizing spending on desktop formats to make the move. Still, desktop video advertising will remain one of only a couple of bright spots for that segment of the industry in 2013, eMarketer reported.
The company said mobile ad spend will be up 120% this year to $9.6 billion, compared to $4.36 billion a year ago. eMarketer forecast that overall digital ad spend will hit $42.58 billion this year, up 15.7%.
The growth is expected to continue through 2017, with mobile ad spend, $35.6 billion, exceeding desktop spend of $27.2 billion....
Marketing alert: mobile and video rule.