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Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever. A new Adobe Digital benchmark report reveals what, when, and how people are watching....
Based on data recorded by the Adobe Marketing Cloud customers, video consumption has grown dramatically over the past two years. To put that into context, the 15 billion video streams measured in Q4 of 2012 are 11 times more than all of the U.S. movie ticket sales in 2012.
Adobe’s research found:
- Digital video consumption has grown 30 percent year over year in Q4 2012.
- From Q3 to Q4 2012 alone, video consumption grew 13 percent.
- There has been 50 percent growth in video streams since Q1 2011.
- New TV and sports content drove the highest growth in video streams in Q4 2012.
This means publishers should find ways to create personalized digital video experiences for their viewers, visitors, and advertisers. While most videos are consumed on PCs, views on mobile devices have tripled from 2011 to 2012. Publishers should look for opportunities to weave more video content into their marketing channels, such as social media....
The rapid growth of video continues to accelerate and impact everything including news, marketing, PR and social media.