Public Relations & Social Marketing Insight

We know there are lots of things to consider when planning a multimedia story, from the structure it will take and the media to include to the overall experience you'll create.

So before you set off on your next storytelling adventure, we hope the checklist below will help bring all of these factors together, and ensure your final story has a great structure, engaging flow and use of media that will truly bring the story alive.

If you'd like to keep it close at hand, right-click on the checklist below to save it to your computer. Then you can always print it out and pin it to your wall, so it's always there as a reminder.

We created the checklist using infographics tool Piktochart, and uploaded it to this story as a PNG using the Media Section in Shorthand. Et voila!...

Much has been written in these columns about the use of online video and how it is becoming essential for any serious brand online. It's used in promotion, video ads, "how to" and explainer videos, user-generated videos, contests, live event streaming and much more.But if you know little or nothing about video production, where do you start and how difficult is it likely to be?

Let's take a quick look at seven sites that can really help – and even have you making animated videos in hours.

1. ReelSEO
2. New York Video School
3. VideoScribe from Sparkol
4. IzzyVideo
5. Skype Video Recorder
6. Vimeo Video School
7. Coursera.org...