Up until recently, you also needed to have someone in your team who knows their way around technology for creating and editing videos.
Luckily, there is now a plethora of video tools that make the process painless and surprisingly affordable.
Lumen5 is one of those tools. Now let’s see what this video creation platform is all about.
How it Works
Lumen5 is a perfect tool for marketers and business owners who blog. Why? Because it helps them easily turn blog posts into videos they can share on social media.
After a quick signup, you’ll be able to use Lumen5 for free to create short and shareable videos from any link.
Jeff Domansky's insight:
Lumen5 simplifies video creation process, enabling you to promote your business on social media with the most shareable and engaging type of content.
For digital marketers, video represents a unique opportunity. Brand films don’t only attract and hold attentions far better than written or image based content, they also encourage a deeper and more meaningful engagement with audiences. With YouTube democratising the playing field, businesses big and small have the opportunity to grow huge audiences online.
When it comes to consumer engagement though, YouTube is only the tip of the iceberg. Social video gains a staggering 1200% more shares than text and image based content combined. Just look at this screenshot from Sprout Social’s Facebook stats to see how video puts other social content types in the shade.
Of course, video can be a tricky thing to pin down when it comes to ROI. Unlike search engine optimisation and paid advertising, video’s effects aren’t as easily trackable online and, along with the continuing misconception that it is prohibitively expensive, it’s perhaps no wonder that so many smaller companies are still resisting video.
Naturally, as a video marketer myself, I’d like to address these concerns, so in this article for the 60 Second Marketer, I’m going to walk you through the most common video marketing metrics to factors into your content strategy when establishing your goals and KPIs....
A study by Animoto asked 1,000 consumers what they want to see with regard to social video. It also surveyed 500 marketers to determine whether they are fulfilling those expectations.
Highlights from the study were compiled into an infographic, which includes the following findings:
• 39% of consumers are more likely to finish videos that have subtitles. (The infographic reports that, according to Digiday, 85% of Facebook video is watched without sound.)
• Preference between pre-recorded video and Facebook Live was split nearly down the middle, with pre-recorded video having just a slight edge (52% vs. 48%).
• 81% of marketers optimize their social videos for mobile....
Jeff Domansky's insight:
Video use in social media has grown. Marketers are figuring out how to handle video on social channels. Meanwhile, consumers have their own expectations. See how both are using social video.
Luckily, more user-friendly video tools are emerging on the market, which means even if you’re the one-person marketing powerhouse of your company, you can create shareable, memorable videos that drive engagement and conversions.
In this post, we’ll walk you through the metrics you should be tracking on your videos, the crucial elements of an on-brand video, and exactly how to post and promote your video on every channel using HubSpot....
Jeff Domansky's insight:
Learn how to create and promote videos that will send your social followers and customers directly to the 'share' button.
We get that question a lot. The thing is, it’s not always easy to understand what Mention does, what media monitoring is, or how we make your life easier.
So we decided to create a long overdue but short video to explain just that. It wasn’t easy, but we’re very glad we did it, and are quite happy with how it turned out:
So that’s our video. It’s only a minute long. But it took no less than 160 hours of researching, brainstorming, writing, a bit of screaming, and lots of trying. We learned heaps, and we’d like to share all of it with you.
If you’re thinking of creating a product video but don’t know where to start, read on to see every step we took and learn from our experience....
Jeff Domansky's insight:
Want to create a product video but don't know where to start? Mention just created thers. Read on to see every step they took and learn from their experience.
Video marketers know we lack patience. So they're starting to tailor content for our dwindling attention spans. In fact, 56% of all videos published in the last year are less than 2 minutes long.
But marketers must innovate further because users expect different video lengths on different platforms. Odds are, they're more willing to watch a 2 minute long video on YouTube than on Twitter.
If you don't customize video length for each platform, then you're not fully catering to your audience. Sooner or later, the attention they give to your brand will wither away.
That's why we decided to create this handy, bookmarkable infographic about the optimal video length for the most popular video channels. To help you better engage your audience on Instagram, Twitter, Facebook, and YouTube, we extracted insights from HubSpot's own social and YouTube data, and combined it with existing research in the area. ...
Jeff Domansky's insight:
Check out the ideal video lengths for Facebook, Instagram, Twitter, and YouTube.
I found this really interesting, but not all that surprising! Keep it short and simple! I need to do this with my blog posts -- I think they're too long!
Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love.
Each social media site is designed to serve a different purpose, so we use it differently. It’s no surprise, then, that we’ll watch—and expect—different types of video on each platform.
In this post, we’re going to go over how to use video marketing on each individual social media site for best results, including ideal length, file size, and best practices....
Jeff Domansky's insight:
Excellent reference for using video on the biggest social media platforms. Recommended reading. 9/10
Slides features beautiful, modern templates and dazzling designs, with a dash of PowToon’s quirky, animatedly entertaining style. You can also fully customize your #Slides presentation within the PowToon Studio.
The efficacy of using videos in online marketing has long been known to digital marketers. Video content has come to dominate the web and, with it, the nature and focus of many a big brand’s marketing strategy. The power of video to increase the reach of businesses, build brand identity, boost social followings and secure valuable new leads is becoming plain to all and sundry.
Yet, despite this universal acclaim for video (something that can be seen through rising budget spend on video), there is still a huge amount of confusion as to exactly how it is helping businesses achieve their aims. Perhaps a lot of the confusion comes down to the slippery and often misleading nature of video marketing data and with it a difficulty in pinning down a reliable idea of ROI.
In this article for Search Engine People, I want to look at ten video marketing metrics and how they can be used to establish ROI. First though, let’s take a look at the importance of goal setting.
Jeff Domansky's insight:
Tips on how to measure your video marketing ROI from Searchenginepeople.com.
Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic.
But getting people to sit through your videos can be challenging, considering that the longer your video is, viewers will consistently drop off and stop watching, in most cases.
Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. What does this tell us? Your content must be truly remarkable to maintain your audience's attention.
Below are our tips to instantly improve the production quality of your video marketing content to give it a nice little boost....
Jeff Domansky's insight:
Learn the HubSpot video team's must-have video production tips to make your marketing videos shine.
Think you need a professional production team to create a worthwhile explainer video? Think again. Compiling an explainer video doesn't have to be more complicated than putting together a slide deck in a Powerpoint presentation. You decide what to say, find some relevant graphics to jazz things up, and record a voiceover.
Explainer videos should generally be 30-90 seconds in length, which translates into a written script of around 200 words or less in most cases. To get a good feel for crafting your own video, start by gathering some inspiration from brands doing it right. You’re bound to find something that resonates with you as a good example for brainstorming your own.
Here are 17 fabulous explainer videos across a wide variety of industries, media outlets, and publications to jumpstart your own project. You should have no trouble getting inspired to make an explainer video part of your marketing strategy....
Jeff Domansky's insight:
Looking to create an explainer video? HubSpot shares 20 examples to get you inspired!
Blog posts, ebooks, whitepapers, and other forms of written content can do this quite well, but written content just can’t beat video content on a number of levels.
Video content:
- Has a lower price of entry (easier to watch a few seconds of a video than read a few sentences in an ebook)
- Can convey a larger amount of information in a shorter amount of time (not always the case, but often the case)
- Is more accessible to some audiences (not everyone can read/wants to read/can read well/finds reading enjoyable)
- Is more engaging (audiences are more engaged by video content than by written content)
- Can more easily and more powerfully engage an audience emotionally....
By now, it’s clear that video is an essential channel for marketers.
But what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time.
We teamed up with Wistia and sought to find out. We looked at some of our favorite examples of video marketing and uncovered some traits they have in common.
Here are 7 secrets to creating successful video content. We hope these tips will help you as you plan and create your own video content....
Jeff Domansky's insight:
Here are the key tips to successful video marketing.
It’s extremely likely that your target audience wants video content. Brands that create useful, engaging video will quickly surpass their competitors who don’t. So whether your brand sells baby strollers or enterprise-level cloud-based SaaS solutions, it makes sense to get into video.
Granted, video can be complicated and expensive. You could spend thousands of dollars on equipment, hire someone to shoot and edit the final product, or turn your conference room into a fully-functioning television studio. But there’s no need to go that far to see if video fits your content strategy.
Here are four cheap ways to get started with video content marketing....
Jeff Domansky's insight:
Learn four easy & cheap ways to explore video content marketing. You don’t need a production house to create compelling video; use these tips to get started.
If you’re searching for your next creative content marketing strategy, look no further than live video.
Thanks to the rise of Facebook Live, Twitter Live, and Instagram Stories’ “Live” mode, brands not only have the ability to communicate with their audiences via social media. They can also do so in real time.
The Power of Live Video
As a content marketer presented with this new medium, you may be wondering whether live video (also referred to as “livestreaming”) has a place in your marketing strategy – especially if your strategy is already working well. But consider the value that live video can potentially add...
Jeff Domansky's insight:
Live video, also known as "livestreaming" and "live social video," can offer great ROI for content marketers. Here's NewsCred's how-to guide for getting into live video.
But the fact remains: People want more video content, too. So how can marketers get started creating videos that help spread the message of their brands just as effectively as the written word?
We've created a framework to help you figure out where you should focus your efforts when creating your first marketing video, and which type of video to start with. All quiet on set? Let's dive in....
Jeff Domansky's insight:
Not sure how to get started creating marketing videos? Use HubSpot's framework to decide where to begin filming.
Video marketing is now easy. Technology has made animation and other video very fast. Find out how the use of video in your marketing gives you and edge.
I would agree with the fact that "Video Marketing" is a great way to go. Especially with music because there are so many advantages to doing so, people gravitate more to visual things oppose to just listening to an audio. Imagery is more appealing especially with all the new affects and advanced this you can do to enhance a viewers experience. These are some great reasons why "Video Marketing" is the next best thing when creating a Marketing Strategy. Take a look and decide for yourself.
Consumers find video engaging, compelling and convincing — so much so that they’re anywhere from 64% to 85% more likely to buy after watching a product video. In fact, video on a landing page can boost conversions by an astonishing 80%. Already, companies that use video on their website get 41% more traffic from search results than those that don’t, and by next year, you can expect 74% of all web traffic to be video.
There’s a lot to think about, from actually shooting the video to post production, finding copyright free music and more. Equipment quality, lighting expertise, editing skill and audio optimization still matter a great deal (more than ever, in fact).
So while the barriers to entry for video creation have been reduced, the barriers to creating exceptional video have actually skyrocketed. In this column, we’re going to explore some really useful places to find one element that can make your marketing and product videos way more professional and polished: background music.
Jeff Domansky's insight:
Excellent source for music tracks to add to the quality of your video production. Many are free.
Contrary to your Instagram feeds, longer video tends to drive higher engagement.
A new report from TwentyThree, a video marketing automation platform, studied over 1.5 million videos to better inform marketing and content creation teams about preconceived video myths.
The “State of Online Video in 2017” report found that videos can, and should, last longer that 90 seconds if publishers want to see higher engagement rates. While 80 percent of videos are under five minutes, they drive less than a third of overall video engagement. Mid-form and long-form videos, which are at least 15 minutes long, drive over half of all video engagement despite encompassing just 8 percent of all video....
Jeff Domansky's insight:
While marketers make short-form videos most often, a new study from TwentyThree has found that long-form videos receive the most engagement.
This short video was produced to show how quick and easy it is to produce a video from an existing blog post using the free Lumen 5 video tool.
Lumen 5 is an AI-powered video creation platform that turns blog posts into engaging videos. Using the tool is easy, intuitive and surprisingly fast. After producing a few Lumen 5 videos, I expect you could create one in as little as 10 minutes from existing content like a blog post. You can see my original blog post here http://bit.ly/LaoTzu8 to compare it with the video produced so effortlessly.
The creative and marketing possibilities are very intriguing and so far Lumen 5 is free although it may offer more features for a price in the future. For now, it's an interesting tool to explore.
Businesses, bloggers, trainers, authors and really anyone can use it to produce social content to drive audience engagement online. Great thing is you can focus on your message, visuals and creativity without having to touch the technology.
You can get more info and demos for the app at www.lumen5.com.
Jeff Domansky's insight:
With Lumen 5, producing video content for social media is simple, easy, intuitive and fast. My demo was taken from an older blog post about writing for the internet. Lots of potential for this tool.
With Lumen 5, producing video content for social media is simple, easy intuitive and fast. My demo was taken from an older blog post about writing for the internet. Lots of potential for this tool.
Want to create a wide range of content without a lot of effort? Is it easier for you to create videos than the written word?
In this article, you’ll discover how to use video to produce up to eight different types of content for your business.
Jeff Domansky's insight:
Want to create a wide range of content without a lot of effort? Discover how to use video to produce up to 8 different types of content for your business.
In today’s episode, I’m going to share with you a free tool that I’ve been using over the past few weeks to create videos for my Facebook pages, Twitter accounts and other social media profiles that is getting crazy amounts of reach.
It’s a tool that enables you to take a blog post that you’ve already written on your blog and to repurpose it into a short video to promote that blog post!
Yep – you heard me. This tool takes a blog post you’ve already written and with a little help from you (just 10-15 or so minutes of work) it will create you a short video that you can then use anywhere you like to drive people to your post.
I’ve been doing these videos for a week or so now and some of them are getting a lot of reach on Facebook. In fact I’m not the only one....
Jeff Domansky's insight:
Darren Rowse looks at Lumen 5, a free tool that lets you take a blog post you’ve already written and repurpose it into a short video to promote that blog post! Lots of other possibilities too.
Some fairly obvious characteristics have made video the web's most engaging media type when compared to text, images and combinations thereof. It's the perfect blend of audio and visual elements, drilled down into bite-sized chunks that appeal to the modern viewers' desire for immediate understanding.
But that's not to say it's quite the perfect storytelling device. It's close, but falls down in one simple area: when it comes to interacting with video content, users have only really been able to play, pause, rewind and fast-forward.
Interactive video changes that. In a nutshell, this emerging technology combines video content with user input -- allowing viewers to take a wide range of actions while watching video content.
They can click areas of the screen to define their own journey, answer questions, complete forms, buy products, download content and more -- often without leaving the player window....
Jeff Domansky's insight:
Learn how interactive video can fit into your marketing strategy.
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Lumen5 simplifies video creation process, enabling you to promote your business on social media with the most shareable and engaging type of content.