Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube

How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - July 21, 2017 2:16 AM

Video marketers know we lack patience. So they're starting to tailor content for our dwindling attention spans. In fact, 56% of all videos published in the last year are less than 2 minutes long.


But marketers must innovate further because users expect different video lengths on different platforms. Odds are, they're more willing to watch a 2 minute long video on YouTube than on Twitter.


If you don't customize video length for each platform, then you're not fully catering to your audience. Sooner or later, the attention they give to your brand will wither away.


That's why we decided to create this handy, bookmarkable infographic about the optimal video length for the most popular video channels. To help you better engage your audience on Instagram, Twitter, Facebook, and YouTube, we extracted insights from HubSpot's own social and YouTube data, and combined it with existing research in the area. ...

Jeff Domansky's insight:

Check out the ideal video lengths for Facebook, Instagram, Twitter, and YouTube.

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Jeff Domansky's curator insight, July 21, 2017 2:51 AM

Check out the ideal video lengths for Facebook, Instagram, Twitter, and YouTube
GwynethJones's curator insight, July 21, 2017 9:56 AM

I found this really interesting, but not all that surprising! Keep it short and simple! I need to do this with my blog posts -- I think they're too long!
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Square Video vs. Landscape Video - $1.5K Worth of Experiments: Here's How They Compare

Square Video vs. Landscape Video - $1.5K Worth of Experiments: Here's How They Compare | Public Relations & Social Marketing Insight | Scoop.it
From blog.bufferapp.com - March 22, 2017 10:39 AM

In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions: Where does video perform best? In what format does video perform best?


RWhat we found is that there are so many ways to go about it! Video format, length, content, captions, and graphics (to name a few) all play a big part in the success of your video content.


But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’smobile newsfeed than does landscape video (16:9).


That’s a lot of space! And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of....

Jeff Domansky's insight:

Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). Find out how they perform on social media.

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Video Marketing Trends in 2017

Video Marketing Trends in 2017 | Public Relations & Social Marketing Insight | Scoop.it
From www.social-hire.com - March 24, 2017 9:50 AM

“A minute of video is worth 1.8 million words” says James McQuiey, a principal analyst at Forrester Research. It’s easy to understand the potential of video as a medium and in 2017 this format will definitely dominate.


Here are some stats that will additionally fortify video as an absolute must in marketing:


A video in an email increases click-through rates by 280%;


90% of users say that watching product videos help them in a decision-making process;


59%  of senior executives would rather watch a video than read a text on the same topic;


Here are some of the hottest video marketing trends for 2017....

Jeff Domansky's insight:

Good viewing: Hottest video marketing trends in 2017

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50 Video Marketing Stats to Help Create a Winning Social Media Strategy - Buffer Blog

50 Video Marketing Stats to Help Create a Winning Social Media Strategy - Buffer Blog | Public Relations & Social Marketing Insight | Scoop.it
From blog.bufferapp.com - February 18, 2017 10:37 AM

To help you make the fullest use of video marketing on social media and create a successful social media strategy for 2017, we’ve pulled together 50 of the most relevant video marketing statistics for social media marketers.

 

Did you know, for example, that Facebook video receives, on average, 135 percent more organic reach than a Facebook photo? Or that 73 percent of B2B marketers say that video positively impacts marketing ROI?

 

Check out more fascinating video statistics covering topics like marketing trends, user behavior, engagement, and much more below!...

Jeff Domansky's insight:

Video rocks and rolls. 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources according to Buffer.

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