Public Relations & Social Marketing Insight

When I come across a really good video online (and I mean a really good video), I get excited. It’s like I’m having a beer with a friend and sharing an enlightening, inspiring, passionate conversation. It’s a night to remember. Great videos should give you that buzz… but without the beer.

Remember Schoolhouse Rock? Who the hell could make learning about adjectives fun? Well, Schoolhouse Rock did — and they did it with video. Videos have evolved since then and have taken the online community by storm. So if you incorporate video in your next site, what do you need to know?...