Public Relations & Social Marketing Insight

Recently, I’ve been thinking about the importance of online video content. People are nowconsuming more videos, and it makes up a huge portion of online content. A post from Convert With Content spells out this growth, citing several stats, including:

- 74 percent of all Internet traffic will be video by 2017.

- Video is shared more than any other kind of content.

- YouTube is the second-largest search engine in the world.

- Around 8,333 Vine videos are shared each minute.

- 33 percent of tablet owners watch about an hour of video on their devices every day.

- Video in email can boost open rates by 20 percent and increase click-through rates two to three times.

Video is becoming more and more relevant — so why not come up with some paid strategies now? In this article, I’ll suggest ways to incorporate video strategies into your online advertising programs. I’ll cover Google in particular, but similar ideas can be implemented in other channels....

eCommerce sites - why stop at product images? Product videos are where it's at. Here's three reasons why...

I recently stumbled across this post from Econsultancy filled with ideas for making product images work well on eCommerce sites.

I love the emphasis placed on the visual element – but why stop at product images? Using video marketing can be just as effective – if not more so – in creating an impact and showcasing your product at its best....

...Unlike social media, there’s an immediate emotional connection with video. It touches our senses. And that's a big reason why video is beating social media.

As the Manta Small Business Wellness Index showed, over 60% say they “don’t see any ROI” on their social-media activities. That’s a lot.

Regardless of why business owners say they see no ROI (return on investment), it’s forced them to seek an alternative – and that alternative is video.

Video is Beating Social for Emotional Reasons

The shift from social media to video is not surprising for another big, fundamental reason. Every business owner, manager and marketing director in the universe wants to know what they’re getting for their marketing dollar. Even if they fully realize there’s no guarantee on ROI, they want to know what “the deliverable” is. With social media, that’s hard to grasp. With video, it’s not. With video you see what you’re getting and, if it’s done right, you get excited by it.

Unlike social media, there’s an immediate emotional connection. It touches our senses. And, when it does that to us, we have no reason not to believe it’ll do the same to the people we’re trying reach....

Brands looking to diversify their marketing efforts should include video content now that 85 percent of web users view streaming media.