Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Cat Videos, Binge TV Watching Will Account for 84 Percent of Internet Traffic, Cisco Says

Cat Videos, Binge TV Watching Will Account for 84 Percent of Internet Traffic, Cisco Says | Public Relations & Social Marketing Insight | Scoop.it

...Internet video is expected to account for about 84 percent of all U.S. Internet traffic in four years, up from its current 78 percent, Cisco says. That figure also includes IP VOD, which is basically pay-TV providers’ on-demand video services. A recent Sandvine study on cord-cutters also pointed to how much more bandwidth they use than average Internet users. Interestingly, the percentage of traffic devoted to those pay-TV services is expected to drop as services from online content providers, such as Netflix or Amazon, become more popular, according to Cisco....

Jeff Domansky's insight:

U.S. Internet usage is still growing, and more of it will be video by 2018.

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Video content reaches almost 85 percent of internet users

Video content reaches almost 85 percent of internet users | Public Relations & Social Marketing Insight | Scoop.it
Brands looking to diversify their marketing efforts should include video content now that 85 percent of web users view streaming media.
Jeff Domansky's insight:

Got great content and a creative, entertaining video? you're halfway there according to research. But don't forget about keeping it short and ensuring your video loads or uploads quickly. Critical for success.

Ginger Guttner's curator insight, July 19, 2013 11:20 PM
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Video Marketing's curator insight, August 28, 2013 12:27 AM

Excerpt...

 

Brands are wise to remember online consumption habits as video content becomes more of a content marketing staple and less of an optional advantage. Specifically, videos must be kept short and sweet to hold viewers’ attention.