Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why Millennials Love Video and Why You Should Too #smlondon

Why Millennials Love Video and Why You Should Too #smlondon | Public Relations & Social Marketing Insight | Scoop.it

If your brand is targeting 20 to 30 year olds, using video as a communication tool is key. You might find that your business, like many others, are failing to fully engage the millennial demographic.


Did you know that millennials (or Generation Y, as they’re also called)  will spend more than $200 billion annually starting from 2017? Did you know that millennials are primarily visual buyers? Or that there are approximately 80 million millennials in the US? Needless to say, there’s a lot of money and loyalty to earn if you get your communication strategy right.


Luckily, Animoto created an infographic with the key statistics you need to know in order to understand why, and how, the Gen Y are interacting with online videos. Below are the key take-aways....

Jeff Domansky's insight:

Is your communication falling on deaf ears? Make millennials love you by learning how to leverage video marketing on mobile, social media, online and email.

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Why Landing Pages That Work Have Video

Why Landing Pages That Work Have Video | Public Relations & Social Marketing Insight | Scoop.it

What you have on your landing page can either make you or break you. Landing pages that work must be engaging, interesting and should capture the attention of visitors right away. Having a great landing page will ensure that more people take action making it possible for you to meet your company’s goals. Here is a look at why landing pages that work have video.

Jeff Domansky's insight:

Video delivers on landing pages. Get the picture?

Sirius Digital Marketing's curator insight, April 30, 2014 1:02 AM

What you have on your landing page can either make you or break you. Landing pages that work must be engaging, interesting and should capture the attention of visitors right away.