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Luckily, more user-friendly video tools are emerging on the market, which means even if you’re the one-person marketing powerhouse of your company, you can create shareable, memorable videos that drive engagement and conversions.
In this post, we’ll walk you through the metrics you should be tracking on your videos, the crucial elements of an on-brand video, and exactly how to post and promote your video on every channel using HubSpot.... 
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From
digiday
When Helen Havlak, engagement editor at The Verge, looks to the future, she sees video — and Facebook. Last year, the Verge’s video views overtook its pageviews. This year, she expects the tech site to more than double the number of videos it produces this year. “Video right now is the only way to build a Facebook page,” she said. “The audience there is huge.” Publishers are all trying to become video producers, tantalized by the prospect of lucrative video ad rates and exposure on Facebook, where publishers have a better chance of getting their content seen by posting video than they do photos and text links. Media companies uploaded 931,000 social videos to Facebook in the first quarter of 2017, an increase of 109 percent year over year, according to Tubular Labs (measuring across 2,000 media companies). But producing video is time-consuming and expensive, which is why, for better or for worse, they’re turning to various hacks. Here’s a guide to some of the most common tactics. We’ll let you decide if they’re brilliant or despicable....
Jeff Domansky's insight:
Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. Smart thinking!
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In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions: Where does video perform best? In what format does video perform best? RWhat we found is that there are so many ways to go about it! Video format, length, content, captions, and graphics (to name a few) all play a big part in the success of your video content. But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’smobile newsfeed than does landscape video (16:9). That’s a lot of space! And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of....
Jeff Domansky's insight:
Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). Find out how they perform on social media.
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Do you want to add video to your social media marketing?
Jeff Domansky's insight:
Here's a great guide to using video in social marketing.
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Now I don’t know about you, but the words ‘visual storytelling’ really inspire me to answer. In fact, visuals have a better chance of catching users’ attention than any other form of content, and they can tell your brand’s story in a much more dynamic way than a block of text could.
As a result, draping content with strong visuals and a story will allow for quick comprehension, even if your fans don’t actually read the copy.
Jeff Domansky's insight:
Visual marketing matters and these tips will help you marrket better with visuals.
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...Animated videos, on the other hand, provide a quick way to create super HD quality video content that has several advantages over traditional video. It has none of the artificial and cringe-worthy acting and no issues with sound or weather, particularly when filming outdoors! All you need to do is apply this approach to infographics. As with animated videos, you don’t need any specialist design or video production expertise to create one. And while you’re able to create excellent visual feasts that require little effort from the viewer to learn from them (all they need to do is hit “play”!), you’re also taking advantage of the popularity of videos. Let’s take a look at one of our favourite tools of the moment – GoAnimate. Hosted online, all you need is an Internet connection to produce professional-looking animated videos....
Jeff Domansky's insight:
GoAnimate is a video animation tool worth exploring. It's new but could be a useful addition to your social marketing tool box especially for animating your infographics.
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Ever dreamed of a way to simply and easily create video from text, mix in a handful of visuals and produce a video to add to your blog or website with a click? Recently, the launch of Guide moved that dream one step closer to reality. It’s an interesting debut of a unique, text-to-video production tool worth checking out. Here’s my test drive....
Jeff Domansky's insight:
Very easy to use. I created a video from the text of one of my blog posts in under 20 minutes. Check out my review of Guide.
Zac Woolfitt's curator insight,
January 29, 2014 8:31 AM
Editorial role very important. But cool technology 
Jeff Domansky's comment,
January 29, 2014 10:02 AM
Really appreciate the rescoop on my post. It is a cool tool.
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Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85% more likely to buy after watching a product video – this is one marketing force you can’t afford to ignore. ...The great thing about online video is that people vastly prefer watching over reading (just consider the last time you watched the news versus reading a newspaper!) It spans nearly every industry and demographic. Organizational housewares e-tailer StacksAndStacks.com reported that visitors were 144% more likely to purchase after seeing a product video than those who did not....
Jeff Domansky's insight:
Sherice Jacob shares several excellent video marketing case studies as well as tips to get started.
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So you've got a ton of views on YouTube, but are your prospects taking action? Find out why YouTube is only one component of a worthwhile video marketing strategy. You’ve managed to get 60,000 YouTube views on that video you posted last week… So many views!I know, pretty exciting hey? Now, if you’re like most marketers, you think, “YES! My video marketing is kick ass!” and then you start practicing Markie award thank-you speeches in your bathroom mirror. But I want to ask you a question that has probably already crossed your mind. That tiny voice in the back of your head has surely whispered it, or your CMO has hinted, but I’m flat out just going to ask: So what? Where did these mysterious views come from? Who is watching your videos? And, as every marketer should question, are these viewers part of your target audience contributing to ROI, or are they just randoms who landed on your content after watching 20 videos of a chihuahua doing yoga?...
Jeff Domansky's insight:
Excellent tips & a blueprint for video marketing success building from YouTube.
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Why don't more businesses use pictures or videos to explain their products when they can make things so much easier to understand? I recently purchased a great coffee maker, the Nespresso. Sometimes when you get a product like this, you pull it out of the box and consider skipping the instructions all together given how long it might take to read the four point type, right? But wow, what a pleasant surprise, the Nespresso manual was...you guessed it...made up of pictures! It took no time for us to be sipping some fine espresso out of our new green machine. They've also got a great section right on their website called, "You have just bought a Nespresso machine", with content dedicated to the first use of your machine, troubleshooting, and how to register for the Nespresso club. It's super visual as well....
Jeff Domansky's insight:
Funny thing is, we know video marketing works. And we've got the pictures to prove it.
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As part of our previous social media strategy, our posts were connected to lead generation goals -- and most had a strong tie to our brand and promoting our content. Now, our content is all about our audience -- and not all about us. We needed to refocus and remember that our audience members are people, just like us. If we wouldn’t want to see a piece of content in our Facebook News Feeds, why would our audience? We wanted to test the effect of focusing our content on our audience -- what they want to learn about, what their goals are, and even what struggles they face.
Jeff Domansky's insight:
Facebook has powered more than 1 million video views for HubSpot and here's how they did it.
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Social video: it’s kind of a big deal. People watch more than 100 million hours of video on Facebook every single day, and YouTube reaches more viewers in the coveted 18- to 49-year-old demographic than any cable network in the United States. Snapchat has been reported to have 10 billion video views every day. While those are already big numbers, the volume of social videos out there is still increasing. Tweets with videos increased more than 50 percent in the first half of 2016, and Cisco predicts that nearly 1 million minutes of video content will cross global IP networks every second by 2020. If you’re not incorporating social video into your online strategy, you’re going to be left behind. But with so many videos popping up in social media feeds, it takes some planning to ensure your video content isn’t lost in the noise. We’ll start by looking at some general principles for social video, then dig a little deeper into the specific optimization strategies that work best for each network....
Jeff Domansky's insight:
With so many videos popping up in social media feeds, it takes some planning to ensure your video content isn’t lost in the noise. HootSuite shows how to optimize your video for various social media channels. Recommended reading. 9/10
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Do you want to market your business with video?
Jeff Domansky's insight:
Some people are simply camera-shy and this Social Media Examiner post will help you create videos without appearing on camera.
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Every so often a new app will suddenly appear on App Store and get everyone talking.
Jeff Domansky's insight:
A very useful guide to the new Peach app from Ash Read at Buffer.
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Do you know who Smosh, PewDiePie or Michelle Phan are? No? They’re YouTube stars and are more popular among teens than mainstream celebs, according to Variety . There are 1 billion people using YouTube and 6 billion hours of video watched every month on YouTube. We all talk about how video is the future (or present) of content marketing. Yet, marketers seem to shun video platforms, other than for viral videos. There's a huge amount of blog posts on topics related to Facebook, LinkedIn and Twitter. You hardly ever come across one on YouTube. In other words, here is a massive opportunity to leverage your content on a platform that is highly underused by other content marketers, and to get ahead of the crowd while you're at it. Plus, your YouTube content affects your Google rank. Read on to learn all the tweaks for dominating your YouTube niche....
Jeff Domansky's insight:
This is an excellent blueprint to content marketing on YouTube. Great tips and tactics especially if you're just starting to explore video marketing.
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Use and apply videos to improve your existing marketing campaigns to build a conversation with your customers Websites and marketing campaigns often rely on text and graphics; however, relying on too much of any one ingredient is a recipe for disaster. While graphics convey information succinctly, and text explains and elaborates, adding video to the mix is a way to reach customers who absorb information visually and tune out when they see too much text. According to Insivia, on average, viewers retain 95 percent of information if they watch it it, but only 10 percent of the when they read it. If a customer doesn’t hear or understand your message, your chances of converting them are slim. For many companies, conversion rates increased after adding videos to their campaigns. PowToon found start-ups and small businesses that used videos saw a conversion rate increase an average of 40 percent. Additionally, start-ups saw email sign-ups increase 67 percent....
Jeff Domansky's insight:
Video has big marketing value and this post sheds more light on why.
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View the latest online and e-commerce video statistics from eMarketer, Internet Retailer, Comscore and more. ...Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video. COMSCORE, 2012 Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. COMSCORE, 2010 96% of online shoppers watch online video....
Jeff Domansky's insight:
There's lots more powerful evidence and stats on the effectiveness of video in marketing and especially online marketing.
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We all know that content is king on the Internet; and when it comes to types of content, it looks like video is at the top of the food chain. Video is everywhere online, from feature-length films, to sales pitches, to amateur videos of people at the zoo. Year over year, YouTube comes out with statistics showing staggering growth in videos uploaded and viewed. The good folks at MultiVisionDigital published the infographic below to put into perspective how the omnipresent video is affecting consumer decision-making and behaviour. If you are trying to sell products or services, you may want to add video to your online strategy (if it isn’t there already) as consumers are 64% more likely to purchase a product after watching an online video....
Jeff Domansky's insight:
Got video? It's important because it works.
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For video to be truly social we need to think about the technology in a new way. ...Video is exploding on the web today. Wider bandwidths, faster processors and increased storage capacity have opened the door for video to enter into the social web. So it becomes logical to ask, as Will Overstreet does in a recent post, “how do we make video more social?’ But if we are to ever achieve a truly social web video practice, technology designers will have to deal with the deeper contradiction in meanings between “social web” and “video.” In his post, Will points out that video interactivity falls way behind in comparison to standard social media practices. He asks how we can make video live up to the same expectations and thus make the user experience more seamless. These are valid questions. I want to crack open the problem by using an analogy: video is “liquid” and social media is “solid.”.…
Jeff Domansky's insight:
Why video must be in your future content marketing tool box
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The benefits of video in the ecommerce arena are well known – no other approach generates engagement and sharing, boosts search traffic and conversions to the levels that video does. But there's more to video than just creating and posting product information. Are you doing everything you can to make the most of these incredibly valuable assets? Because video does such a great job of attracting and holding consumer attention, it can contribute to a wide range of successful marketing initiatives aimed at everyone from current customers to new prospects. For example, video can be used in a bounceback strategy – promoting relevant products to consumers who have already visited or made purchases at your site. And its strong search value can be used to hook consumers who are researching potential purchases on the web. In addition, try these five ideas for making video a powerful contributor to your successful campaigns....
Jeff Domansky's insight:
Useful tips to consider in bringing video into your online social marketing campaigns.
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Learn how to create and promote videos that will send your social followers and customers directly to the 'share' button.