Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Complete Beginners Guide to Peach: What It Is, How It Works and How to Build an Audience | Buffer

The Complete Beginners Guide to Peach: What It Is, How It Works and How to Build an Audience | Buffer | Public Relations & Social Marketing Insight | Scoop.it

Every so often a new app will suddenly appear on App Store and get everyone talking.

The latest app to do this is Peach – a new social networking app from Dom Hofmann, co-founder of video-based social network Vine.

Peach is “a fun, simple way to keep up with friends and be yourself,” and has exploded onto the scene – breaking into the top #10 Social Networking apps in the App Store already (there’s currently no Android version).

We decided to drive below the surface and investigate how Peach works, as well as share a super-early case study on how Product Hunt have been using the platform to engage with their audience.

Let’s get started!...

Jeff Domansky's insight:

A very useful guide to the new Peach app from Ash Read at Buffer.

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Complete Guide to YouTube Content Marketing

Complete Guide to YouTube Content Marketing | Public Relations & Social Marketing Insight | Scoop.it

Do you know who Smosh, PewDiePie or Michelle Phan are? No? They’re YouTube stars and are more popular among teens than mainstream celebs, according to Variety .


There are 1 billion people using YouTube and 6 billion hours of video watched every month on YouTube. We all talk about how video is the future (or present) of content marketing. Yet, marketers seem to shun video platforms, other than for viral videos. There's a huge amount of blog posts on topics related to Facebook, LinkedIn and Twitter. You hardly ever come across one on YouTube.


In other words, here is a massive opportunity to leverage your content on a platform that is highly underused by other content marketers, and to get ahead of the crowd while you're at it.


Plus, your YouTube content affects your Google rank. Read on to learn all the tweaks for dominating your YouTube niche....

Jeff Domansky's insight:

This is an excellent blueprint to content marketing on YouTube. Great tips and tactics especially if you're just starting to explore video marketing.

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