Public Relations & Social Marketing Insight

Luckily, more user-friendly video tools are emerging on the market, which means even if you’re the one-person marketing powerhouse of your company, you can create shareable, memorable videos that drive engagement and conversions.

 

In this post, we’ll walk you through the metrics you should be tracking on your videos, the crucial elements of an on-brand video, and exactly how to post and promote your video on every channel using HubSpot....

Live video marketing is one of the hottest trends in the industry right now.

Video marketing has been popular for a while now, but recently there’s been a move to live streaming.

There’s something about the immediacy of live video that people just can’t get enough up. Being part of a live stream feels like you’re in an exclusive club.

Brands like NFL and Dunkin’ Donuts have used live streaming to bring fresh new content to their followers. It’s a trend for a reason. 80% of customers prefer live video to blog posts.

It’s easy to do with all the platforms like YouTube, Facebook Live, and Periscope. Other social media networks, like Snapchat and Instagram, have also added live video functionality.

There’s only one problem: Live video is scary.

One minute of video content is worth more than 1.8 million words. That's why a winning video strategy is essential to your digital presence. The thing about video is that it doesn’t come in a one-size-fits-all package, but this is definitely not a bad thing!

 

You can use it to your benefit, because it makes you focus on specializing content for every stage of your buyer’s journey.The buyer’s journey has three important stages, and you need to craft content that will fit the specific needs of our customers in every one of these stages. This is when different types of video content come into play!...

2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences' shorter attention spans by making content more interactive and visual -- and it's paying off.

Video is growing to dominate your audience's online activity: 78% of people watch videos online every week, and 55% watch videos online every day. If you don't already have a video marketing strategy in place for your website and social media, you're missing a tremendous opportunity to reach and engage with your audience.
Check out our interactive guide to creating high-quality videos for social media here.

HighQ created the following infographic that illustrates why 2017 will be the year of video marketing. Learn about just how many videos are watched on social media every day (hint: it's a lot) and how other marketers are using video to achieve their goals....

Recently, I’ve been thinking about the importance of online video content. People are nowconsuming more videos, and it makes up a huge portion of online content. A post from Convert With Content spells out this growth, citing several stats, including:

- 74 percent of all Internet traffic will be video by 2017.

- Video is shared more than any other kind of content.

- YouTube is the second-largest search engine in the world.

- Around 8,333 Vine videos are shared each minute.

- 33 percent of tablet owners watch about an hour of video on their devices every day.

- Video in email can boost open rates by 20 percent and increase click-through rates two to three times.

Video is becoming more and more relevant — so why not come up with some paid strategies now? In this article, I’ll suggest ways to incorporate video strategies into your online advertising programs. I’ll cover Google in particular, but similar ideas can be implemented in other channels....

Fashion is a visual industry that inherently translates well to video. As fashion publications continue to push content on social media and online, video has become a major priority.

The key ingredients to a successful video are hardly a secret: A charismatic host helps, preferably paired with notable celebrity guests and industry icons. Irreverent humor is also particularly effective, according to Jessica Kia, co-founder of the consultancy RJK Project who helped develop the popular Anna Kendrick video series “#missadventure” for Kate Spade’s 2015 holiday campaign.

“When [fashion publications] don’t take themselves so seriously it’s really refreshing and commendable,” Kia said. “It’s what their audience wants to see.”

Video marketing is quickly become a major focus of savvy social media marketers. Why? Because videos get engagement, and engagement means more conversions, better relationships and greater brand awareness.

For instance, the average internet user spends 88 percent more time on websites with video. And when marketers included videos in their emails, they saw a 200 to 300 percent increase in click-through-rates.

Here are three ways to incorporate video into your social media marketing...

From the tiniest startups in Silicon Valley (or in my case, Silicon Hills) to the largest global organizations—both consumer and B2B—marketers are pouring more resources into video. Why? Well, besides Internet fame and the personal satisfaction of being able to say "I did that" at your next company happy hour, 77% of consumers have been convinced to purchase something based on a video they've seen, research finds.

Now imagine the millions of views and engagements that viral videos command, and suddenly we're talking real ROI.

Of course, wanting to launch a viral video and actually doing it are two completely different things.

There's never a guarantee that your video will be a hit; and, as more businesses create videos, the competition for attention will only increase.

If your company really wants a shot at joining the ranks of video hall-of-famers, here are five steps I recommend....

In content marketing, we want to create value. The magic happens when we start to publish pieces of content that do more than simply propagate our sales. In the end, it is about generating loyal fans who come back to what we create.These fans are a great source of inspiration for more content and they will also help to spread the word.

 

YouTube does a lot to help video creators to create better content. One of these efforts is the ’10 fundamentals of a creative strategy.’ Below you’ll find these fundamentals made actionable and see that they are enriched by a new one. These rules apply not only to content marketing on Google’s video platform, but they also help to optimize your efforts in video content marketing strategy....

Explainer videos are a killer way to get information out there. Getting all that awesome information out in an effective, colorful way is a wonderful method of increasing brand authority and gathering online traffic. However, a video that’s too long, fuzzy, or boring are pretty common mistakes. Here’s our least favorite errors and some of the simple fixes that will give your video a boost.

Did you know that, an estimated 74 percent of all internet traffic in 2017 will be video? And that viewers retain 95 percent of a message when they watch it in a video compared to 10 percent when reading it in a text article.

What if I told you videos are shared 1200 percent more times than links and text combined. And that websites with videos have up to 800 percent more conversion than the same website without a video.

It's no secret that video content is on the rise, and to stand out you need to do something that very few others are doing.

This infographic (featured below) from Salesforce, illustrates important marketing tips that you need to know to integrate video into your social media strategy....