Public Relations & Social Marketing Insight

By now, it’s clear that video is an essential channel for marketers.
But what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time.

We teamed up with Wistia and sought to find out. We looked at some of our favorite examples of video marketing and uncovered some traits they have in common.

Here are 7 secrets to creating successful video content. We hope these tips will help you as you plan and create your own video content.