Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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8 Powerful Reasons You Need to Use Video Marketing

8 Powerful Reasons You Need to Use Video Marketing | Public Relations & Social Marketing Insight | Scoop.it

Video marketing is now easy. Technology has made animation and other video very fast. Find out how the use of video in your marketing gives you and edge.


Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:

Great proof of why video marketing is critical..

demaris stevenson's curator insight, July 23, 2017 9:08 PM

 I would agree with the fact that "Video Marketing" is a great way to go. Especially with music because there are so many advantages to doing so, people gravitate more to visual things oppose to just listening to an audio. Imagery is more appealing especially with all the new affects and advanced this you can do to enhance a viewers experience. These are some great reasons why "Video Marketing" is the next best thing when creating a Marketing Strategy. Take a look and decide for yourself.

Christine Bahu's curator insight, July 25, 2017 12:31 PM

We love the messaging on this image.  Hmmm.  Something to consider!

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Video Content Makes Online Purchases 1.6 Times More Likely

Video Content Makes Online Purchases 1.6 Times More Likely | Public Relations & Social Marketing Insight | Scoop.it
Online retail video views are growing at a rapid pace and influencing shopper behavior, a new study finds. However, it’s specific video content, not just mere brand exposure, that’s largely dictating shopping behavior.

Invodo’s Video Conference Benchmarks Report gathered data from 100 retail clients across a wide range of verticals, and the findings were impressive: Marketing videos displayed to online shoppers made a conversion 1.6 times more likely. That figure was the average across all retail clients, but the top performers well outpaced the field, with the best video campaigns increasing the likelihood of a purchase by 3.3 times.
Jeff Domansky's insight:

Get the picture? Video is a powerful sales conversion tool and strategy.

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