Public Relations & Social Marketing Insight

Here are the pros & cons of each, as well as factors B2B marketers should consider for their video content marketing strategies!...

Your audience should be as wide as possible, but B2B companies should have targets in mind – namely, other businesses. What kind of site will attract your target organizations? YouTube unquestionably provides an opportunity for broader viewership with top brands averaging 884,000 monthly views. Although Vimeo draws fewer sets of eyes, you have less competition, so it may be the more appropriate outlet, depending on your industry.

In terms of quality and production value, Vimeo may have the leg up. Its more refined vibe and approach to video hosting can be more appealing to professionals, a definite positive for B2B outreach. YouTube’s limit on video length is problematic for longer demos, but in the B2B marketing world, the average effective video lasts just 30 seconds to 3 minutes. Fully customizing your account may be more valuable than high resolution and unlimited duration....