Public Relations & Social Marketing Insight

Are your videos roaring or boring? Read these three tips for taking a basic failed video and making it a success.

I'm about to waste a minute of your time. Don't be offended. It happens a lot. In fact, chances are you're already wasting other people's time or you wouldn't have clicked on this column. Every time you post a video that's dull and doesn't communicate a meaningful message, you waste your precious marketing resources as well as the time of the few people who view it....

When it comes content marketing for your business, there are a lot of different ways you can go. Blogging is obviously one of the most popular, but there are also eBooks, eNewsletters, podcasts, and more. One popular type of content creation involves video, and while I have only dabbled in it a bit, I think that many businesses and nonprofits could use video effectively if they tried their hand at it.

The other day I talked about using Vimeo as one option, though of course the biggest option for video uploading and sharing continues to be Youtube. But regardless if you use one or both of these services, or even another option, video can be a great way to tell your story and grab attention. And remember, making a video today does not need to involve lots of money or high priced equipment. Yes, you can do really nice productions, but for some videos, it is perfectly acceptable to use webcams or smartphone cams. Here are five different types of video content you can use online to grab and maintain the interest of your audience...