There's a good chance you already have video editing software installed on your computer. For Windows, that's Windows Movie Maker, and for Macs, it's iMovie. But depending on your particular skill set and what it is you're trying to accomplish with your videos, you may find that these options aren't packed with enough features.
The good news: There are several free video editing solutions you can download that run the gamut from super simple to Hollywood-level powerful. Use these to start making videos today....
Jeff Domansky's insight:
Need to do some video editing but don't want to spend an arm and a leg on software? Check out Hubspot's list of the best free video editing software available.
Need to do some video editing but don't want to spend an arm and a leg on software? Check out Hubspot's list of the best free video editing software available.
We get that question a lot. The thing is, it’s not always easy to understand what Mention does, what media monitoring is, or how we make your life easier.
So we decided to create a long overdue but short video to explain just that. It wasn’t easy, but we’re very glad we did it, and are quite happy with how it turned out:
So that’s our video. It’s only a minute long. But it took no less than 160 hours of researching, brainstorming, writing, a bit of screaming, and lots of trying. We learned heaps, and we’d like to share all of it with you.
If you’re thinking of creating a product video but don’t know where to start, read on to see every step we took and learn from our experience....
Jeff Domansky's insight:
Want to create a product video but don't know where to start? Mention just created thers. Read on to see every step they took and learn from their experience.
Consumers find video engaging, compelling and convincing — so much so that they’re anywhere from 64% to 85% more likely to buy after watching a product video. In fact, video on a landing page can boost conversions by an astonishing 80%. Already, companies that use video on their website get 41% more traffic from search results than those that don’t, and by next year, you can expect 74% of all web traffic to be video.
There’s a lot to think about, from actually shooting the video to post production, finding copyright free music and more. Equipment quality, lighting expertise, editing skill and audio optimization still matter a great deal (more than ever, in fact).
So while the barriers to entry for video creation have been reduced, the barriers to creating exceptional video have actually skyrocketed. In this column, we’re going to explore some really useful places to find one element that can make your marketing and product videos way more professional and polished: background music.
Jeff Domansky's insight:
Excellent source for music tracks to add to the quality of your video production. Many are free.
Contrary to your Instagram feeds, longer video tends to drive higher engagement.
A new report from TwentyThree, a video marketing automation platform, studied over 1.5 million videos to better inform marketing and content creation teams about preconceived video myths.
The “State of Online Video in 2017” report found that videos can, and should, last longer that 90 seconds if publishers want to see higher engagement rates. While 80 percent of videos are under five minutes, they drive less than a third of overall video engagement. Mid-form and long-form videos, which are at least 15 minutes long, drive over half of all video engagement despite encompassing just 8 percent of all video....
Jeff Domansky's insight:
While marketers make short-form videos most often, a new study from TwentyThree has found that long-form videos receive the most engagement.
Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic.
But getting people to sit through your videos can be challenging, considering that the longer your video is, viewers will consistently drop off and stop watching, in most cases.
Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. What does this tell us? Your content must be truly remarkable to maintain your audience's attention.
Below are our tips to instantly improve the production quality of your video marketing content to give it a nice little boost....
Jeff Domansky's insight:
Learn the HubSpot video team's must-have video production tips to make your marketing videos shine.
Think you need a professional production team to create a worthwhile explainer video? Think again. Compiling an explainer video doesn't have to be more complicated than putting together a slide deck in a Powerpoint presentation. You decide what to say, find some relevant graphics to jazz things up, and record a voiceover.
Explainer videos should generally be 30-90 seconds in length, which translates into a written script of around 200 words or less in most cases. To get a good feel for crafting your own video, start by gathering some inspiration from brands doing it right. You’re bound to find something that resonates with you as a good example for brainstorming your own.
Here are 17 fabulous explainer videos across a wide variety of industries, media outlets, and publications to jumpstart your own project. You should have no trouble getting inspired to make an explainer video part of your marketing strategy....
Jeff Domansky's insight:
Looking to create an explainer video? HubSpot shares 20 examples to get you inspired!
Whether it be the “year of mobile” to the “year of RLSA,” there is always another trend to consider investing heavily in.
Over the last year-plus, video has been most frequently cited as the new digital frontier. Whether it’s important to a comprehensive marketing campaign isn’t the question, though. The question is, how do we best make use of it?
In this post, we’ll talk about when – and how – to put video in play for your marketing campaigns....
Jeff Domansky's insight:
Here's some practical tips on how to use video for success in social media, particularly Facebook and YouTube.
We are constantly being reminded that video is one of the biggest and most important forms of online media. But how big is it? At Storyhunter, we’ve gathered past, present, and predicted statistics for social and mobile video to analyze just how important video is and will be to the future of content creation.
Digital Video Is Social Video If you haven’t already begun investing in video production for social media networks, now is the time. When over 100 million hours of video on Facebook and over 650 million hours of video on YouTube get consumed each day, it’s clear that video is an integral part of consumers’ social and online experience....
Jeff Domansky's insight:
It's not just video, the trends are to mobile video. Are you ready?
Video can be a great addition to your landing page, but it doesn’t have to stop there. Video is also a nice way to get more out of your social media efforts.
This has become increasingly important as consumers have come to expect a presence from brands and businesses on Facebook, Twitter, Instagram, and other social platforms. Today’s article is the first in a series of blog posts that will dive into how to use social video to drive engagement, drive sales, and establish expertise.
According to Buffer, “video is largely underutilized” on Facebook. After analyzing more than 16 million social media posts, Buffer concluded that video gets a lot more engagement than other types of posts, including photos, links, and plain text posts....
Jeff Domansky's insight:
What type of video gets the best engagement? Useful tips from Instapage.
In content marketing, we want to create value. The magic happens when we start to publish pieces of content that do more than simply propagate our sales. In the end, it is about generating loyal fans who come back to what we create.These fans are a great source of inspiration for more content and they will also help to spread the word.
YouTube does a lot to help video creators to create better content. One of these efforts is the ’10 fundamentals of a creative strategy.’ Below you’ll find these fundamentals made actionable and see that they are enriched by a new one. These rules apply not only to content marketing on Google’s video platform, but they also help to optimize your efforts in video content marketing strategy....
Jeff Domansky's insight:
11 tips to help you get results with video marketing.
According to official statistics from YouTube, they have ” over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views.” The statistics portal Statista notes “As of July 2015, more than 400 hours of video were uploaded to YouTube every minute, up from 300 hours per minute in November 2014.”
Wacky cats, wacky stunts, cute cats, cute kids, offensive comedy, and R-rated content are some of the most popular methods to drive traffic. But if someone is trying to promote a product, service, personality or other business, traffic isn’t always the most important metric. Reaching the right audience with the right message becomes the goal. Cute babies might get clicks, but not business.
Audiences are bombarded by words and messages. In a short attention world addicted to entertainment, videos serve as great vehicles for public relations. But videos can be expensive and time-consuming to produce. To discover what works, an all-star panel of publicists and marketers gave us their best advice and, along with me, selected a few of their favorites. Here’s how to gain market share, reach audiences and achieve some of your public relations goals using video in a very competitive world.
Jeff Domansky's insight:
Lots of useful lessons from these 10 video content marketing examples. Recommended viewing.
It’s extremely likely that your target audience wants video content. Brands that create useful, engaging video will quickly surpass their competitors who don’t. So whether your brand sells baby strollers or enterprise-level cloud-based SaaS solutions, it makes sense to get into video.
Granted, video can be complicated and expensive. You could spend thousands of dollars on equipment, hire someone to shoot and edit the final product, or turn your conference room into a fully-functioning television studio. But there’s no need to go that far to see if video fits your content strategy.
Here are four cheap ways to get started with video content marketing....
Jeff Domansky's insight:
Learn four easy & cheap ways to explore video content marketing. You don’t need a production house to create compelling video; use these tips to get started.
Luckily, more user-friendly video tools are emerging on the market, which means even if you’re the one-person marketing powerhouse of your company, you can create shareable, memorable videos that drive engagement and conversions.
In this post, we’ll walk you through the metrics you should be tracking on your videos, the crucial elements of an on-brand video, and exactly how to post and promote your video on every channel using HubSpot....
Jeff Domansky's insight:
Learn how to create and promote videos that will send your social followers and customers directly to the 'share' button.
Video marketing is now easy. Technology has made animation and other video very fast. Find out how the use of video in your marketing gives you and edge.
I would agree with the fact that "Video Marketing" is a great way to go. Especially with music because there are so many advantages to doing so, people gravitate more to visual things oppose to just listening to an audio. Imagery is more appealing especially with all the new affects and advanced this you can do to enhance a viewers experience. These are some great reasons why "Video Marketing" is the next best thing when creating a Marketing Strategy. Take a look and decide for yourself.
Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love.
Each social media site is designed to serve a different purpose, so we use it differently. It’s no surprise, then, that we’ll watch—and expect—different types of video on each platform.
In this post, we’re going to go over how to use video marketing on each individual social media site for best results, including ideal length, file size, and best practices....
Jeff Domansky's insight:
Excellent reference for using video on the biggest social media platforms. Recommended reading. 9/10
Slides features beautiful, modern templates and dazzling designs, with a dash of PowToon’s quirky, animatedly entertaining style. You can also fully customize your #Slides presentation within the PowToon Studio.
This short video was produced to show how quick and easy it is to produce a video from an existing blog post using the free Lumen 5 video tool.
Lumen 5 is an AI-powered video creation platform that turns blog posts into engaging videos. Using the tool is easy, intuitive and surprisingly fast. After producing a few Lumen 5 videos, I expect you could create one in as little as 10 minutes from existing content like a blog post. You can see my original blog post here http://bit.ly/LaoTzu8 to compare it with the video produced so effortlessly.
The creative and marketing possibilities are very intriguing and so far Lumen 5 is free although it may offer more features for a price in the future. For now, it's an interesting tool to explore.
Businesses, bloggers, trainers, authors and really anyone can use it to produce social content to drive audience engagement online. Great thing is you can focus on your message, visuals and creativity without having to touch the technology.
You can get more info and demos for the app at www.lumen5.com.
Jeff Domansky's insight:
With Lumen 5, producing video content for social media is simple, easy, intuitive and fast. My demo was taken from an older blog post about writing for the internet. Lots of potential for this tool.
With Lumen 5, producing video content for social media is simple, easy intuitive and fast. My demo was taken from an older blog post about writing for the internet. Lots of potential for this tool.
Want to create a wide range of content without a lot of effort? Is it easier for you to create videos than the written word?
In this article, you’ll discover how to use video to produce up to eight different types of content for your business.
Jeff Domansky's insight:
Want to create a wide range of content without a lot of effort? Discover how to use video to produce up to 8 different types of content for your business.
Some fairly obvious characteristics have made video the web's most engaging media type when compared to text, images and combinations thereof. It's the perfect blend of audio and visual elements, drilled down into bite-sized chunks that appeal to the modern viewers' desire for immediate understanding.
But that's not to say it's quite the perfect storytelling device. It's close, but falls down in one simple area: when it comes to interacting with video content, users have only really been able to play, pause, rewind and fast-forward.
Interactive video changes that. In a nutshell, this emerging technology combines video content with user input -- allowing viewers to take a wide range of actions while watching video content.
They can click areas of the screen to define their own journey, answer questions, complete forms, buy products, download content and more -- often without leaving the player window....
Jeff Domansky's insight:
Learn how interactive video can fit into your marketing strategy.
Video marketing has become an essential marketing tactic, and search engines have made note of the fact that the most valuable websites offer both text and video content. As such, they’re ranking sites offering video content higher in the SERPs (Search Engine Results Page).
Some important facts you should know about video marketing are that adding video in marketing emails can increase click-through rates by as much as 300 percent. Also, video marketing’s importance is steadily rising because mobile video consumption rates double each year. Perhaps the most attractive aspect of video marketing is that it is often free and requires no investment funds. It is and has always been free to post on video sites like Youtube and Vimeo.
Way back in 2009, a study conducted by Forrester showed that website pages that include videos are 50 times more likely to come up for a keyword result for which Google offers video results than website pages that had no video....
Jeff Domansky's insight:
Curious about video marketing and how to best use the medium to your advantage? Get great info here on how to use videos to increase visibility.
A useful aid for getting your business known is through video marketing. That said, you have some things to learn first. The following article will equip you with tips to help your business prosper and increase its customer base.
Videos should be concise and have a clear point. The majority of people aren't going to watch long videos therefore, you need to provide them with the desired information quickly. Think about dividing it into segments that can be watched in stages if a longer video is unavoidable.
Be certain to optimize each video. Come up with different descriptions and titles for the videos that you upload to different sites. Don't forget about targeted keywords. You might also include contact information so that customers can reach you....
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Useful Facebook video marketing tips.