Public Relations & Social Marketing Insight

YouTube has released a cluster of new products designed to help small businesses and first-time video advertisers record and publish videos in a bid to broaden the pool of potential media buyers using the online video service.

The quality of the resulting ads is, of course, largely dependent on the performances given by the people in it. And getting potential customers to see such an ad is another challenge altogether, but the basic production tools have been provided for free....