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Scoop.it!
Do you ever wonder why certain content and ideas become very popular while others fail to gain traction? Derek Thompson’s new book ‘Hit Makers: How Things Become Popular‘ takes an in-depth look at what makes a viral or popular product. The book doesn’t provide a secret formula for virality, however, Thompson provides a lot of detailed research on the key factors that cause content and products to become popular. Here is my take on the content marketing lessons from the book. 
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Scoop.it!
No, we're not talking about Apple or Amazon or Big Data or the Marketing Cloud or Programmatic Buying. Chevy’s Rikk Wilde “looked down at his notes often, spoke haltingly and explained to the pitcher that he'd like the Colorado” —Marketing Daily’s Karl Greenberg has the skinny today on its new “inner truck guy” conventional campaign — “because it has ‘class-winning and leading, you know, technology and stuff,’” James R. Healey reports in USA Today. “The nervous Wilde was assured this morning he still has a job,” Greg Gardner and Alisa Priddle reported in the Detroit Free Press last evening. “And in fact he appears to have garnered millions in free publicity for the Chevrolet brand, which has received at least $2.4 million in media exposure from the unconventional presentation, according to Front Row Analytics. Bloomberg reports that is six times more than the $392,000 it would have brought in with a more polished performance. ”It did not take long for #technologyandstuff to pop up on Twitter with GM president North America Mark Reuss (@GMdudeinNA posting, “It's what I've been saying for years.....#technologyandstuff,” Gardner and Priddle report....
Jeff Domansky's insight:
In the world of viral and content marketing, this was a classic. Local Chevy manager makes big stage mistake. Empathy and sharing ensue. Mistake goes viral on the net. GM seizes opportunity. Picks up up the bat and hits a grand slam content marketing home run. You gotta love the internet for stories like these. And for once you've got to admire the big faceless corporation, in this case GM, seeing a good thing in a little guy's mistake. Love the story. Somebody buy Rikk Wilde a Duff's beer or two. Recommended reading. 9/10
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Scoop.it!
You may have seen Boaty McBoatface in the news recently and it sparked you to do a bit of digging on Google to get the full story. After doing some research on Boaty McBoatface, you likely found yourself on the Natural Environmental Research Council (NERC) website. This is exactly what NERC wants you to do. This story started when NERC opened an internet poll for naming suggestions on their brand new $287 million polar research vessel. Quickly, Boaty McBoatface rose to prominence, fueled by viral posts on the potential name of the British government’s newest research ship. Despite many comments and stories surrounding the merits of naming the ship Boaty McBoatface over more traditional names, one cannot deny the publicity this has provided to the NERC. When James Hand offered his suggestion for the new ship’s name, he likely did not foresee the popularity it would soon garner. NERC has James, who is a public relations professional, to partially thank for their sudden popularity. Regardless of the final ship’s name, NERC has been given crucial and valuable publicity on a topic worthy of our attention....
Jeff Domansky's insight:
How a name the boat promotion went viral and gained millions of dollars in publicity.
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The Harlem Shake viral video trend, which has sparked over 100,000 imitations and garnered nearly a billion views, has been going a month. It's been unique in the speed of its spread.
On 2 February, the Harlem Shake video meme was born. By 11 Feb, YouTube claimed there were 4,000 videos being uploaded a day.
Over 700 million people have viewed the videos, YouTube says. More than 100 versions have at least a million views. The most has nearly 40 million.
The format is simple. The soundtrack to every video is New York DJ Baauer's song Harlem Shake.
Each video lasts about 30 seconds. For the first 15 seconds, one person - often masked or in a helmet - dances in front of apparently oblivious or uninterested people....
Jeff Domansky's insight:
Meme meme meme meme... meme ;-)
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Steve Grayson explores a new book about how and why things become popular. Is it FOMO (fear of missing out) or something deeper?