Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
One in five consumers say reflecting their identity—who they are—is the most important reason they share content online, according to a recent report from Fractl.Overall, identity ranked as the third-most important reason for sharing content, after wanting to entertain (44% of respondents) and wanting to educate (25%)....
Jeff Domansky's insight:
Customer Behavior - One in five consumers say reflecting their identity—who they are—is the most important reason they share content online, according to a recent report from Fractl.
|
Relational identity, personal identity and social identity are the top three reasons why content is shared on social media. This contributes to the success of social media campaigns, as people want to be perceived as generous and charitable people; to build their social media persona.
7# great insight into online content sharing relating to our online identites
An interesting article about why users share certain content online. This will be a great source for my digital media project.