The best and the worst real-time marketing from the Emmys - Digiday | Public Relations & Social Marketing Insight | Scoop.it

The Emmys are on, and despite the prospect of sinking ratings due to the event being held on a Monday, brands are out in full force.


We run down the best and the worst real-time marketing, recognizing both off-the-cuff remarks as well as those, like Mercedes-Benz’s, that were days and maybe even months in the making....