Your new post is loading...
What is “vision”? Simply put, it’s the common alignment of a group of people aiming for the same goal. Whether it’s sports or business, having a vision is the single most important thing to motivate a team of individuals. Without it, you have chaos and you can’t possibly succeed.
What I enjoy so much about the digital media business is the larger vision that’s constantly on display around us, which creates a sense of excitement and motivation for those of us in the biz. This is the reason companies like Apple and Google do so well – because they craft a future vision that’s just the right mix of attainability and overly optimistic enthusiasm. When Apple holds its WWDC, trotting out people like Jimmy Iovine and Drake alongside Tim Cook, you see the company can create a goal and see it through to an end, whether an artistic vision or one that’s more business-oriented....
Cory Trefiletti the challenge and the importance of vision and leadership.